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Module Reading List

Marketing Strategy, 2021/22, Semester 1
Destan Kandemir
Tutor information is taken from the Module Catalogue

Core Text:  

Kotler, P. and Keller K. (2016), "Marketing Management", Pearson Education Limited, 15th Edition.   

Supplementary Text:

Hooley, G., Piercy, N.F., and Nicoulaud, B. (2017), "Marketing Strategy and Competitive Positioning",  Pearson, 6th Edition

This list was last updated on 25/08/2021