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Module Reading List (see Minerva entries for reading details)

Principles of Marketing, 2021/22, Semester 1
Mr Robert Duke
Tutor information is taken from the Module Catalogue

Main Texts:

Kotler, Armstrong, Harris & He, Principles of Marketing : Eighth European Edition, Pearson 2020.

Wilson, Alan. Marketing Research: Delivering Customer Insight. Fourth Edition, Red Globe Press 2019 

Additional Useful Text:

Doyle & Stern. Marketing Management and Strategy , 4e, Pearson, 2006

Capon, N & Go, F. Frameworks for Market Strategy. Routledge, 2017 

This list was last updated on 24/07/2021