Mr Robert Duke
Tutor information is taken from the Module Catalogue
Kotler, Armstrong, Harris & He, Principles of Marketing : Eighth European Edition, Pearson 2020.
Wilson, Alan. Marketing Research: Delivering Customer Insight. Fourth Edition, Red Globe Press 2019
Additional Useful Text:
Doyle & Stern. Marketing Management and Strategy , 4e, Pearson, 2006
Capon, N & Go, F. Frameworks for Market Strategy. Routledge, 2017
This list was last updated on 24/07/2021