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Module Reading List

International Services Marketing, 2021/22, Semester 2
Ghasem Zaefarian
Tutor information is taken from the Module Catalogue

Core textbook

Services Marketing: Integrating Customer Service Across the Firm (Fourth European Edition) by Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler ( 2020) Publisher: The McGraw-Hill Education   

You can benefit from a 20% discount and free postage:

Promo code MGH20DS


Top of page

Services marketing : people, technology, strategy, (2021) Lovelock, C. and Wirtz, J. Prentice–Hall 9th Ed.

This list was last updated on 26/01/2022