Skip to main content

LUBS5472M
Module Reading List

International Services Marketing, 2021/22, Semester 2
Ghasem Zaefarian
g.zaefarian@leeds.ac.uk
Tutor information is taken from the Module Catalogue

Core textbook

Services Marketing: Integrating Customer Service Across the Firm (Fourth European Edition) by Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler ( 2020) Publisher: The McGraw-Hill Education   

You can benefit from a 20% discount and free postage:

https://www.mheducation.co.uk/services-marketing-integrating-customer-service-across-the-firm-4e-9781526847805-emea-group

Promo code MGH20DS

 

Top of page

Services marketing : people, technology, strategy, (2021) Lovelock, C. and Wirtz, J. Prentice–Hall 9th Ed.

This list was last updated on 26/01/2022