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Module Reading List

Integrated Communication, 2021/22, Semester 2
Dr Francisco De Queiroz
Tutor information is taken from the Module Catalogue


"Remember those great Volkswagen ads? ". Alfredo Marcantonio, et al, Dakini Ltd, Hardcover - December 2000

Advertising outdoors : watch this space!, Bernstein, D., Phaidon Press Ltd, 1997

Effective advertising : understanding when, how, and why advertising works, Gellis, G., J., Sage Publications, 2003

Outdoor advertising; history and regulation, edited by John W. Houck., University of Notre Dame Press, 1969

The new guide to identity : how to create and sustain change through managing identity ISBN: 056607737X (pbk); 0566077507, Wally Olins, Gower, 1996

Brand identity for television : with knobs on, Martin Lambie-Nairn, Jeremy Myerson (Editor), Phaidon Press, Hardcover - September 11, 1997

Pentagram : the compendium, New York and San Francisco, David Gibbs, Phaidon Press, Paperback - January 22, 1998

Branding : from brief to finished solution: Mono Design, RotoVision, Hardcover - June 28, 2002

Corporate identity : making business strategy visible through design, Wally Olins, Thames and Hudson Ltd, Hardcover - November 6, 1989

Designing brand identity : a complete guide to creating, building, and maintaining strong brands: Alina R. Wheeler, John Wiley & Sons Inc, Hardcover - March 14, 2003

Integrated marketing communications., Pickton, D., Harlow: Pearson Education Ltd, 2001

Moving experiences : media effects and beyond, Guantlett, D., John Libbey Publishing, 2005

Strategic marketing management : planning, implementation and control (Marketing Series: Student), Richard M.S. Wilson, Colin Gilligan, Butterworth-Heinemann, Paperback - September 18, 1997

Superbrands : an insight into Britain's strongest brands, 2004, Superbrands, Superbrands Ltd, 2001

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview, Neumeier, K., New Riders publishing, 2003

CoolBrands 2007/08 : an insight into some of Britain's coolest brands, Dugdale, K., Superbrands 2006

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Art in motion : animation aesthetics, Furniss, M., John Libbey & Company Ltd, 1998

Pause : 59 minutes of motion graphics, Barth, S., Lawrence King, 2001

Web 3D, Dredge, S., Lawrence King, 2002

MotionGraphics Web, Ziegler & Greco, Lawrence King, 2002

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Brand Management

The 22 immutable laws of branding: Al Ries, Laura Ries, HarperBusiness, Paperback - September 1, 2002

Branding: a key marketing tool, John M. Murphy, Palgrave Macmillan, Hardcover - August 7, 1987

Brand spirit : how cause related marketing builds brands, Hamish Pringle, Marjorie Thompson, John Wiley and Sons Ltd Paperback - January 17, 2001

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity, David A. Aaker, Simon & Schuster (Trade Division), Hardcover - April 1, 2004

Co-branding : the science of alliance (Macmillan Business), Tom Blackett, Robert W. Boad, Palgrave Macmillan, Hardcover - September 24, 1999

Creating powerful brands in consumer, service, and industrial markets, Leslie de Chernatony, Malcolm McDonald, Butterworth Heinemann, Paperback - September 23, 2003

On b[r]and, Wally Olins, Thames and Hudson Ltd, Hardcover - September 22, 2003

Kotler on marketing : how to create, win, and dominate markets, Philip Kotler, Free Press, Paperback - August 20, 2001

Marketing management, Philip Kotler, Pearson US Imports & PHIPEs, Paperback - May 30, 2003

Marketing management and strategy, Peter Doyle, FT Prentice Hall, Paperback - November 16, 2001

Marketing plans : how to prepare them, how to use them, Malcolm McDonald, Butterworth Heinemann, Paperback - April 25, 2002

Principles of marketing: European Edition, Philip Kotler, et al, FT Prentice Hall, Paperback - July 2001

The tipping point : how little things can make a big difference, Malcolm Gladwell, Abacus, Paperback - February 14, 2002

The invisible grail : in search of the true language of brands, John Simmons, Texere Publishing, Hardcover - March 13, 2003

Marks of excellence : the function and variety of trademarks, Per Mollerup, Phaidon Press, Paperback - March 18, 1999

Branding, Vaid, H., Cassell, 2003, Pavitt, J., V & A Publications, 2002

Soon : brands of tomorrow, Blackwell, L., Lawrence King, 2001

Online branding, Drew, K., Lawrence King, 2002

Brands, Danesi, M., Routledge, 2006

Building strong brands, Aaker, D. A., Simon & Schuster, 2002

Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention, Hennig-Thurau and Hansen, U., Springer Verlag, 2000

This list was last updated on 16/12/2021