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Module Reading List

Introduction to Marketing, 2021/22, Semester 2
Li Zheng
Tutor information is taken from the Module Catalogue

Reading List

This module has a required textbook and it is:

David Jobber and Fiona Ellis-Chadwick (2019), Principle and Practice of Marketing9th Edition, McGraw-Hill

Recommended textbooks:

John Fahy and David Jobber (2019), Foundations of Marketing, 6th edition, McGraw-Hill

 Student Book Purchase Promo Code (20% Off)

Click here: Foundations of Marketing, 6e (Jobber) & Principles and Practice of Marketing, 9e


  • Click ‘Purchase Options’
  • Decide if you want to buy the print book or the e-book & ‘’Add to Cart’’
  • To Get 20% Off Click ‘Apply Discount Code’ and insert: MGH20DS
  • This promo code offer ends March 29, 2022!

This list was last updated on 26/01/2022