LUBS0030
Module Reading List
Introduction to Marketing,
2021/22, Semester 2
Li Zheng
L.Zheng@leeds.ac.uk
Tutor information is taken from the Module Catalogue
Li Zheng
L.Zheng@leeds.ac.uk
Tutor information is taken from the Module Catalogue
Reading List
This module has a required textbook and it is:
David Jobber and Fiona Ellis-Chadwick (2019), Principle and Practice of Marketing, 9th Edition, McGraw-Hill
Recommended textbooks:
John Fahy and David Jobber (2019), Foundations of Marketing, 6th edition, McGraw-Hill
Student Book Purchase Promo Code (20% Off)
Click here: Foundations of Marketing, 6e (Jobber) & Principles and Practice of Marketing, 9e
Website: https://www.mheducation.co.uk/
- Click ‘Purchase Options’
- Decide if you want to buy the print book or the e-book & ‘’Add to Cart’’
- To Get 20% Off Click ‘Apply Discount Code’ and insert: MGH20DS
- This promo code offer ends March 29, 2022!
This list was last updated on 26/01/2022