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Module Reading List

Fashion Brand Analysis, 2021/22, Semester 2
Joanna Blanco-Velo
Tutor information is taken from the Module Catalogue

Aaker, D., A, (1991), Managing brand equity : capitalizing on the value of a brand name, New York: Free Press.

Aaker, D., A., (2010), Building strong brands, New York: Free Press.

Bolton, G. (2005) Reflective Practice: writing and professional development (2nd ed. ), London: Sage.   

De Chernatony, L, McDonald, M, Wallace, E (2010) Creating powerful brands, London: Routledge

Hancock, J H (2016) Brand/story : cases and explorations in fashion branding, New York: Fairchild    

Hancock, J H, Muratovski, G, Manlow, V, Pierson-Smith, A (2014) Global fashion brands : style, luxury and history, Intellect  

Hameide, K., K., (2011), Fashion branding unraveled, New York: Fairchild Book.   

Kapferer, J. (2012), The new strategic brand management: advanced insights and strategic thinking, London: Kogan Page.

Kapferer, J., Bastien, V., (2012), The luxury strategy [electronic resource] : break the rules of marketing to build luxury brands, London: Kogan Page.

Keller, K., L., (2013), Strategic brand management: building, measuring, and managing brand equity, 4th ed., Boston-London: Pearson.

Keller, K., L., Aperia, T., Georgson, M., (2012), Strategic brand management: a European perspective, Harlow-New York: Prentice Hall.

Posner, H (2015) Marketing Fashion: Strategy, Branding and Promotion, London: Laurence King.

Okonkwo, U., (2007) Luxury fashion branding : trends, tactics, techniques, Basingstoke: Palgrave, Macmillan.

Tungate, M, (2012) Fashion brands: branding style from Armani to Zara, London: Kogan Page

Williams, K., Woolliams, M. and Spiro, J. (2012) Reflective writing, Basingstoke: Palgrave Macmillan.


Journal of fashion marketing and management : an international journal.

Journal of marketing management.,

Journal of popular culture.

Journal of brand management

The journal of product and brand management.

This list was last updated on 26/08/2021