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Module Reading List

Visual Communication, 2021/22, Semester 1
Beth Johnson
Tutor information is taken from the Module Catalogue

Required Readings

Aiello, Giorgia and Parry, Katy (2020) Chapter 2 'Understanding images in media culture: methodological considerations', in Visual Communication: Understanding images in media culture', London: Sage, pp. 17-35.   

Barthes, Roland (1991) ‘The Rhetoric of the Image’. In The Responsibility of Forms: Critical Essays on Music, Art, and Representation, trans. Richard Howard, pp. 21-40. Berkeley: University of California Press. Available as an Online Course Reading in Minerva  

Baudrillard, Jean (1998) ‘The Precession of Simulacra’ (excerpts). In John Storey (ed) Cultural Theory and Popular Culture: A Reader (2nd edition), pp. 350-357. Athens, GA: University of Georgia Press. Available as an Online Course Reading in Minerva  

Berger, John (1990) Ways of seeing : based on the BBC television series with John S. Berger. London: Penguin Books.  

Feuer, Jane (1992) ‘Genre Study and Television’. In Robert C. Allen (ed) Channels of discourse reassembled : television and contemporary criticism, (2nd edition), pp. 138-160. Chapel Hill, NC: University of North Carolina Press.

Goffman, Erving (1979) Gender advertisements, pp. 28-56. New York: Harper Colophon. Available as an Online Course Reading in Minerva  

Hall, Stuart (1997) Representation : cultural representations and signifying practices London: Sage. Extract: pp.257-290 (on ethnicity and gender). Available as an Online Course Reading in Minerva  

Hebdige, Dick (1979) Subculture: The Meaning of Style, pp. 46-70. London: Methuen.

Kennedy, M. (2020). ‘If the rise of the TikTok dance and e-girl aesthetic has taught us anything, it’s that teenage girls rule the internet right now’: TikTok celebrity, girls and the Coronavirus crisis. European Journal of Cultural Studies

Parry, Katy (2010) A visual framing analysis of British press photography during the 2006 Israel-Lebanon conflict”, Media, war and conflict. 3.1: 67-85.

Price, Derrick (2004), ‘Chapter 1: Thinking about Photography’, in Liz Wells (ed) Photography: A Critical Introduction, 3 rd Edition, pp 11-63. London: Routledge. Although the extract in the ‘Module Readings Folder’contains the whole chapter, you can concentrate your reading on p29-p48, from the section ‘Reading the Image’ to the start of p48, where ‘Histories of Photography’ starts.   

Savan, Leslie (1994) ‘This Typeface is Changing Your Life’. In The sponsored life : ads, TV, and American culture, pp. 17-22. Philadelphia: Temple University Press. OCR REQUESTED BY LIBRARY (AJ 16/02/2022) 

Sou, Gemma (2018) ‘Trivial pursuits? Serious (video) games and the media representation of refugees’, Third world quarterly. ISSN: 0143-6597. ISSN: 0143-6597, 39(3), pp. 510-526  

Rose, Gillian (2012) ‘Semiology’ chapter, in Visual Methodologies (Sage, third edition), pp. 113-123.    

Creeber, Glen (2006) ‘Traditional methods of textual analysis’, in the ‘Analysing Television’ chapter of Tele-visions : an introduction to studying television (BFI), pp. 29-43.

Mirzoeff, Nicholas (2009) Extract on Blade Runner film, from An Introduction to Visual Culture (Routledge, second edition), pp. 245-249. Available as an Online Course Reading in Minerva  

Niederer, S. (2018). Networked images: visual methodologies for the digital age. Amsterdam: Hogeschool van Amsterdam. Avaialble to download here:

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Suggested readings

Aiello, Giorgia (2006) ‘Theoretical Advances in Critical Visual Analysis: Perception, Ideology, Mythologies, and Social Semiotics’, in Journal of Visual Literacy ISSN: 1051-144X. 26(2) pp.89-102. Available online

Aiello, G. and Parry, K. (2019) Visual Communication: Understanding Images in Media Culture. London: Sage   

Allan, Stuart and Peters, Chris (2020) The Visual Citizen in a Digital News Landscape, Communication Theory, 30(2): 149–168,

Andén-Papadopoulos, K. and Pantti, M. (2012) Amateur images and global news. Bristol: Intellect

Barnhurst, Kevin G., Vari, M., & Rodriguez I. (2004) ‘Mapping Visual Studies in Communication’, Journal of communication., 54(4), pp.616-644.

Barthes, Roland (1973) Mythologies. London: Paladin.

Barthes, Roland (1977) Image, music, text. New York: Hill and Wang.

Barthes, Roland (1980) Camera Lucida: Reflections on Photography. New York: Hill and Wang.

Baxandall, Michael (1972) Painting & Experience in Fifteenth-Century Italy. Oxford: Oxford University Press.

Benjamin, Walter (1968) Illuminations. New York: Schocken Books.

Berger, Arthur Asa (1998) Seeing Is Believing: An Introduction to Visual Culture (2nd edition). Mountain View, CA: Mayfield.

Bosch, Tanya & Bruce Mutsvairo (2017) Pictures, Protests and Politics: Mapping Twitter Images during South Africa’s Fees Must Fall Campaign, African Journalism Studies, 38:2, 71-89, DOI: 10.1080/23743670.2017.1368869 

Brown, A. (2007) Rethinking the subcultural commodity: the case of heavy metal t-shirt culture(s). Youth cultures : scenes, subcultures and tribes.  New York: Routledge, pp.63-78.

Corner, John (1986) ‘Codes and Cultural Analysis’. In Richard Collins, James Curran and Nicholas Garnham (eds) Media, culture and society : a critical reader, pp. 49-62. London: Sage.

Creeber, Glen (2006) Tele-visions : an introduction to studying television. London: BFI.

Creeber, Glen (2006) ‘The Joy of Text? Television and Textual Analysis’. Critical studies in television. 1 (1): 81-88.

Ewen, Stuart (1988) All consuming images : the politics of style in contemporary culture. New York: Basic Books.

Fiske, John (1987) Television culture. London: Routledge.

Fiske, John (1989) Understanding Popular Culture.New York: Routledge.

Gerbaudo, Paolo (2012) Tweets and the streets : social media and contemporary activism. London. Pluto Books.

Greenwood, K., & Thomson, T. (2020). Framing the migration: A study of news photographs showing people fleeing war and persecution. International Communication Gazette, 82(2), 140–163.

Hall, Stuart (1973) ‘The Determination of News Photographs’. In Stanley Cohen and Jock Young (eds) The Manufacture of News, pp. 226-243. Beverly Hills: Sage.

Hall, Stuart (1980) ‘Encoding/Decoding’. In Stuart Hall, Dorothy Hobson, Andrew Lowe, and Paul Willis (eds) Culture, media, language, pp.128-136. London: Hutchinson.

Hall, Stuart (ed) (1997) Representation : cultural representations and signifying practices. London: Sage. Chapter 4 available as an Online Course Reading in the VLE

Hansen, A. and Machin, D. (2018) Media and Communication Research Methods (2nd Edition). London: Red Globe Press.

Harold, Christine (2004) ‘Pranking rhetoric: "culture jamming" as media activism’, Critical studies in media communication, 21 (3), pp.189-211.

Harper, Doug (2012) Visual sociology. London: Routledge.

Tim Highfield & Tama Leaver (2016) Instagrammatics and digital methods: studying visual social media, from selfies and GIFs to memes and emoji, Communication Research and Practice, 2:1, 47-62, DOI: 10.1080/22041451.2016.1155332

Howells, Richard (2003) Visual culture. Cambridge: Polity.

Ivins, William M. (1969) Prints and Visual Communication. Cambridge, MA: MIT Press.

Jenks, Chris (ed) Visual culture. London: Routledge.

Kaplan, E. Ann. (1987) Rocking Around the Clock: Music Television, Postmodernism and Consumer Culture. London: Routledge.

Kellner, Douglas (1995) Media culture : cultural studies, identity and politics between the modern and the postmodern. London: Routledge.

Kenney, Keith (2009) Visual Communication Research Designs. New York. Routledge.

Kolker, R. (2006). Film, form, and culture (Third edition.). Boston: McGraw-Hill.

Lacey, Nick (2000) Narrative and genre : key concepts in media studies Basingstoke: Palgrave MacMillan.

Lasen, Amparo & Gómez, Edgar (2009) 'Digital Photography and Picture Sharing: Redefining the Public/Private Divide'. Knowledge, Technology & Policy, 2 (3): 205-215.

Ledin, P., & Machin, D. (2018). Doing visual analysis : from theory to practice . Los Angeles: SAGE.

Lester, Paul Martin (2003) Visual communication : images with messages (3rd ed.). London: Wadsworth.

Lester, Paul Martin Lester and Susan Dente Ross (eds) (2003: 2 nd edition) Images that injure : pictorial stereotypes in the media. Westport, Conn; London: Praeger.

Lister, Martin (ed) (1995) The photographic image in digital culture. London: Routledge.

Long, Paul., Johnson, B. (et al) (2021) Media Studies: Texts, Production, Context (3rd edition). London: Routledge.   

Lutz, Catherine A. and Collins, Jane L. (1993) Reading National geographic. Chicago: University of Chicago Press.

Manghani, Sunil (2013) Image studies : theory and practice. London. Routledge.

McKee, Alan (2003) Textual analysis : a beginner's guide. London: Sage.

Messaris, Paul (1996) Visual "literacy" : image, mind, and reality. Boulder, CO: Westview Press.

Messaris, Paul (1997) Visual persuasion : the role of images in advertising. Thousand Oaks, CA: Sage.

Miller, Daniel & Sinanan, Jolynna (2017) Visualising Facebook : a comparative perspective ISBN: 9781911307396 (electronic bk.); 1911307398 (electronic bk.); 9781911307402 (electronic bk.); 1911307401 (electronic bk.); 9781911307365, UCL Press (free download: )

Mina, A.X. (2019) Memes to Movements: How the World's Most Viral Media Is Changing Social Protest and Power. Beacon Press.

Mirzoeff, Nicholas (1999) An introduction to visual culture London: Routledge.

Mirzoeff, Nicholas (ed) (2013) The Visual Culture Reader (Third Edition) . London: Routledge.

Mitchell, W.J.T. (1994) Picture theory : essays on verbal and visual representation. Chicago: University of Chicago Press.

Morris, Errol (2011) Believing is seeing : observations on the mysteries of photography. New York: Penguin.

Mulvey, Laura (1975) ‘Visual Pleasure and Narrative Cinema’. Screen. 16 (3): 6-18.

Murray, S. (2008) ‘Digital Images, Photo-Sharing, and Our Shifting Notions of Everyday Aesthetics’. Journal of visual culture. 7: 147-163.

Olson, L.C., Finnegan, C.A and Hope, D.S. (2008) Visual rhetoric : a reader in communication and American culture Thousand Oaks: Sage,

Papacharissi, Zizi (ed.) (2010) A networked self : identity, community and culture on social network sites. New York: Routledge.

Pearce, Warren, Suay M. Özkula, Amanda K. Greene, Lauren Teeling, Jennifer S. Bansard, Janna Joceli Omena & Elaine Teixeira Rabello (2020) 'Visual cross-platform analysis: digital methods to research social media images', Information, Communication & Society, 23:2, 161-180, DOI: 10.1080/1369118X.2018.1486871

Peraica, Ana (2017) Culture of the Selfie: Self-Representation in Contemporary Visual Culture (free downloadable book from Theory on Demand #24, Institute of Network Cultures, Amsterdam:

Rose, Gillian (2001) Visual methodologies : an introduction to the interpretation of visual materials. London; Thousand Oaks, CA: Sage. 3rd ed Visual methodologies : an introduction to researching with visual materials

Sarvas, R. and Frohlich (2011) From snapshots to social media - the changing picture of domestic photography London: Springer.

Saussure, Ferdinand de (1966) Course in General Linguistics. New York: McGraw-Hill.

Schirato, Tony and Webb, Jen (2004) Understanding the visual. London: Sage. (available as e-book).

Sontag, Susan (2002) On Photography. London: Penguin.

Sturken, Marita and Cartwright, Lisa (2001) Practices of looking : an introduction to visual culture. New York: Oxford University Press. (There are also later editions now)

Thumim, Nancy (2012) Self-representation and digital culture. Basingstoke: Palgrave Macmillan.

van Dijck, José (2011) 'Flickr and the Culture of Connectivity: Sharing Views, Experiences, Memories.' Memory studies, 4(4), 401-415.

van Leeuwen, Theo and Jewitt, Carey (eds.) Handbook of visual analysis. London: Sage.

Verschueren, Paul (2012) Chapter One ‘Photographs and Frames’, p21-43, in Picturing Afghanistan : the photography of foreign conflict New York, NY: Hampton Press. Available as an Online Course Reading in the VLE

Walker John A. and Chaplin, Sarah (1997) Visual culture : an introduction. Manchester: Manchester University Press.

Wang, Li, Pertti Alasuutari, and Jari Aro (2014) ‘Aesthetic and family frames in the online sharing of children’s birthday photos’ Visual communication. 13(2): pp.191-209.

Wells, Liz (2004) Photography: A critical introduction. 3rd ed. London: Routledge. Chapter 1 available as an Online Course reading in the VLE

Williamson, Judith (1978) Decoding advertisements : ideology and meaning in advertising New York: Marion Boyers. (later re-issues available)

Zelizer, Barbie (2002) ‘Photography, Journalism, and Trauma’. In Barbie Zelizer and Stuart Allan (eds) Journalism After September 11, pp. 48-68. London: Routledge.

Zelizer, Barbie (1998) Remembering to forget : Holocaust memory through the camera's eye: . Chicago: University of Chicago Press.

This list was last updated on 19/09/2021