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Module Reading List

The Cultural History of Promotional Communication, 2021/22, Semester 2
Dr Alison Cavanagh
Tutor information is taken from the Module Catalogue

EDWARDS, L. (2009) ‘Public relations origins: definitions and history’, in Exploring Public Relations, eds R. Tench & L. Yeomans, Prentice Hall, Harlow, pp. 3–18.  

Leiss, W and Botterill (2013) Social Communication in Advertising London: Routledge pp 3-32

Williams, Raymond (1980) Advertising: The magic system. In Problems in Materialism and Culture. London: Verso, 170-195. Reprinted in Advertising and Society Review 1.1. 2000  

Curran, James (2011) Media and Democracy Taylor Francis chapter 10 (available as an ebook)

Ewen, Stuart (1996) PR: A Social History of Spin New York: Basic Books

 Kovarik, Bill (2013) Revolutions in communication : media history from Gutenberg to the digital age New York: Bloomsbury Chapter 6

Leach, Robert (2009) Public Relations and democracy in R. Tench and L. Yeomans Exploring Public Relations Harlow: Financial Times Prentice Hall pp 82-96

 Warner, J The New Refeudalisation of the public sphere pp. 287-97 in Matthew P McAllister and Emily West (eds) The Routledge Companion to Advertising and Promotional Culture New York: Routledge  

Miller, David and Dinan, William (2008) A century of spin : how public relations became the cutting edge of corporate power London: Pluto Press

 Stauber, John and Rampton, Sheldon  (2004) Toxic Sludge is Good for you: Lies, Damn Lies and the Public Relations Industry London: Robinson

Aulich, James (2012) Advertising and the Public in Britain during the First World War pp. 109-128 in Justifying war : propaganda, politics and the modern age David Welch and Jo Fox (eds.) Basingstoke : Palgrave Macmillan, 2012 (on Minerva)

 Clampin,D (2009) ‘‘To guide, help and hearten millions’’ The Place of Commercial Advertising in Wartime Britain, 1939–1945  Journal of Macromarketing 29, 1

 Clampin, D (2013) Advertising and propaganda in World War II : cultural identity and the blitz spirit  London, Tauris

 Clampin, D and Noon, R (2011) The Maverick Mr. Cube: The Resurgence of Commercial Marketing in Postwar Britain  Journal of Macromarketing 31(1)

 Ewen, Stuart (1996) PR: A Social History of Spin New York: Basic Books pp. 82-101 (Chapter 5)

 Gorman, Lyn and McLean, David (2002) Media and Society in the twentieth century : An Historical Introduction. pp.77-103. Oxford: Blackwell Chapter 6 (on Minerva)

 Goldthwaite Young, D (2005) Sacrifice, consumption, and the American way of life: advertising and domestic propaganda during World War II The Communication Review 8 27-52

 Lees-Marshment, Jennifer (2003) Political Marketing, Journal of Political Marketing, 2:1, 1-32,

 Sussman, Gerald, (2011) Introduction: The propaganda society . FROM: Sussman, Gerald, The propaganda society :promotional culture and politics in global context. pp.1-21. New York: Peter Lang. (On Minerva)

 Littler, Jo.  (2009). Radical consumption : shopping for change in contemporary culture . Maidenhead: McGraw-Hill/Open University Press. Chapter 1  

 Rappaport, Erika (2001) Shopping for Pleasure: Women in the making of London’s West End Chapter 5 Princeton, N.J : Princeton University Press  

Campbell, Colin (1995) The sociology of Consumption pp. 95-124 in Daniel Miller (ed) Acknowledging Consumption London: Routledge

Douglas, Mary and Isherwood, Baron (1979) The World of Goods: Towards an anthropology of consumption London, Routledge chapter 3

Featherstone, M Consumer Culture and Postmodernism

 Miller, Daniel (1995) Consumption as the Vanguard of History pp. 1-52 in Daniel Miller (ed) Acknowledging Consumption London: Routledge

Richards, Thomas (1990) The commodity culture of Victorian England : advertising and spectacle, 1851-1914 Stanford University Press, Stanford, CA Chapter 1 OCR REQUESTED BY LIBRARY (CHG 12/02/2020)    

 Zukin, S (2008) Consuming Authenticity, Cultural Studies, 22:5, 724-748, DOI: 10.1080/09502380802245985

 Frank, Thomas (1998) The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism London and Chicago: University of Chicago Press chapter 7.  

 Kline, Stephen (1993) Out of the garden : toys, TV, and children's culture in the age of marketing. pp.143-173. London: Verso.

 McKevitt, Steven (2018) The persuasion industries: the making of modern Britain Oxford, Oxford University Press

 Nixon, S. (2017). Looking westwards and worshipping: The New York “Creative Revolution” and British advertising, 1956–1980. Journal of Consumer Culture17(2), 147–166.

 Samuel, L. (2012). Thinking Smaller: Bill Bernbach and the Creative Revolution in Advertising of the 1950s. Advertising & Society Review13(3).

Leiss, W., & Botterill, J. (2005). Social communication in advertising : consumption in the mediated marketplace (Third edition / revised by Jacqueline Botterill.). Abingdon: Routledge. Chapter 6  

Seiter, Ellen (1993) Sold Separately Children and Parents in Consumer Culture pp.96-114. New Brunswick: Rutgers University Press OCR REQUESTED BY LIBRARY (CHG 12/02/2020)   

Taylor, Timothy D (2009) Advertising and the conquest of culture Social Semiotics Vol. 19, No. 4, pp. 405 425

Cronin, Anne (2006) Rags and Refuse Cultural Studies Vol. 20 , Iss. 6

Jacobson, L Raising Consumers: Children and the American Mass Market in the early twentieth century chapter 6

 Leiss, William, Stephen Kline and Sut Jhally (1997) Social Communication in Advertising: Persons, Products and Images of Well-Being Second Edition London: Routledge

 McAllister, M.P. 2005. Television advertising as textual and economic systems. In: Wasko, J. ed. A companion to television. Malden, M.A.: Blackwell Publishing, pp. 217-237.

Miller, D. and Dinan, W. (2000) ‘The rise of the PR industry in Britain, 1979–98’, European Journal of Communication, vol. 15, no. 5, pp. 5–35.

 Mort, F. 1997. Paths to mass consumption: Britain and the USA since 1945. In: Nava, M. et al. eds. Buy this book: studies in advertising and consumption. London: Routledge. pp. 15-33.

 Nevitt, T. 1992. Differences between American and British Television Advertising: Explanations and Implications. Journal of Advertising 21(4), pp. 61-71.

 Newman, Kathy (2004) Radio Active: Advertising and Consumer Activism, 1935-1947 chapter 1 Berkeley: University of California Press

 Samuel, L. 2001. Brought to you by: Postwar television advertising and the American Dream. Austin, TX: University of Texas Press.

 Spring, Dawn (2011) Advertising in the age of persuasion Basingstoke: Palgrave

 Sinclair, J. 2012. Advertising, the Media, and Globalisation: A World in Motion. London: Routledge. Chapter 2     

Arvidsson, A. 2006. Brands: Meaning and Value in Media Culture. London: Routledge.

Davis, Aeron (2013) Promotional cultures : the rise and spread of advertising, public relations, marketing and branding Cambridge: Polity

Featherstone, M (1991) Consumer culture and postmodernism

Featherstone, M Global Culture : An introduction in Mike Featherstone (Ed.) Global Culture: Nationalism, Globalization and Modernity London: Sage

Hackley, C. 2010. Advertising and Promotion. Second Edition. London: Sage. Chapter 7. Available as an e-book via the library catalogue.

Hannerz, U. 2001. Thinking about culture in a global ecumene. In: Lull, J. ed. Culture in the Communication Age. London: Routledge.

Leiss, W., & Botterill, J. (2005).  Social communication in advertising : consumption in the mediated marketplace (Third edition / revised by Jacqueline Botterill.). Abingdon: Routledge Chapter 5

Morris , Tand Goldworthy,S  (2008) P.R. A Persuasive Industry: Spin, Public Relations and the Shaping of the Modern Media London Palgrave

McAllister, M.P. and West, E. eds. 2013. The Routledge companion to advertising and promotional culture. New York, N.Y.: Routledge. Section III: Globalization.

Moor, L. 2007. The rise of brands. Oxford: Berg. Chapter 6.

Water, M. 2006. McDonaldization and the Global Culture of Consumption. In: Ritzer, G. ed. McDonaldization: the reader. Thousand Oaks, C.A.: Pine Forge Press.

Lury, C (2004) Brands: The Logos of the Global Economy Abingdon: Routledge  

Williamson, Judith (1978) Decoding advertisements: ideology and meaning in advertising London: Marion Boyars Chapters 1 and 2.  

Bignell, J. 2002. Media Semiotics: An Introduction. Second Edition. Manchester: MUP, Second Edition. Chapter 2.

Chandler D and Chandler D (2005) Semiotics for Beginners available at author’s website

Cook, G. (2001) The discourse of advertising (2nd edition). London: Routledge, Chapter 1: Introduction

Dyer, Gillian (1988) Advertising as Communication London: Routledge

Goldman, Robert and Papson, Stephen (1996) Sign wars: the cluttered landscape of modern advertising London : Guilford Press chapter 5

Wernick, A. (1991) Promotional Culture: Advertising, ideology and symbolic expression. London: Sage. Chapter 2 (pp. 22-48).

 McClintock, Ann (1995) Imperial Leather: Race, Gender and Sexuality in the Imperial Contest London, Routledge Chapter 5 (available as an e-book)  

 Shankar, Shalini (2012) Creating model consumers: Producing ethnicity, race, and class in Asian American advertising American Ethnologist v. 39  no. 3, pp. 578- 591  

Barthel, D (1988)  Putting on appearances : gender and advertising Philadelphia : Temple University Press

 Cronin, Anne (2000) Advertising and consumer citizenship : gender, images, and rights London: Routledge chapter 5    

 Goldman, R (1992) Reading ads socially London, Routledge

 Jobling, P (1997) Keeping Mrs Dawson Busy in Nava, M (ed) Buy this Book: Studies in Advertising and Consumption London, Routledge pp. 157-77

 Loeb, Lori Anne (1994) Consuming angels : advertising and Victorian women Oxford, Oxford University Press

 Macdonald, Myra (2004) From Mrs Happyman to Kissing Chaps Goodbye: Advertising Reconstructs Femininity pp. 41-67 in Cynthia Carter and Linda Steiner (eds) Critical Readings: media and gender Maidenhead, Open University Press

 Williamson, Judith (1978) Decoding advertisements: ideology and meaning in advertising London: Marion Boyars Chapters 1 and 2

 Davis, A. 2013. Promotional cultures: the rise and spread of advertising, public relations, marketing and branding. Cambridge: Polity Press. Chapter 7.     

 Marshall, P.D New Media: New Self: the changing power of celebrity in Marshall, P.D. Ed The Celebrity Culture reader New York: Routledge  pp. 634-44  OCR REQUESTED BY LIBRARY (CHG 12/02/2020)  

Furedi, F (2010) Celebrity Culture Society Volume 47, 6 pp 493–497

 Gamson, Joshua 2007. The Assembly Line of Greatness: Celebrity in Twentieth-Century America. In: Redmond, S. and Holmes, S. eds. Stardom and Celebrity: A Reader. London: SAGE, pp. 141-155.

Lewis, T. 2010. Branding, celebritization and the lifestyle expert. Cultural Studies. 24(4), pp. 580-598.

 Marshall, P.D. 2010. The Promotion and Presentation of the Self: Celebrity as Marker of Presentational Media. Celebrity Studies 1(1), pp. 35-48. Available online.

 Spry, A., Pappu, R. and Cornwell, T. B. 2011. Celebrity endorsement, brand credibility and brand equity. European journal of marketing. 45(6), pp. 882-909.

Turner, G. 2004. Understanding Celebrity. London: SAGE.

Turner, G. 2007. The Economy of Celebrity. In: Redmond, S. and Holmes, S. eds. Stardom and Celebrity: A Reader. London: SAGE, pp. 193-205. 


This list was last updated on 23/01/2020