LUBS1860
Module 1860 Fundamentals of Marketing Reading List
Fundamentals of Marketing,
2021/22, Semester 1, 2
Robert Duke
r.c.duke@lubs.leeds.ac.uk
Tutor information is taken from the Module Catalogue
Robert Duke
r.c.duke@lubs.leeds.ac.uk
Tutor information is taken from the Module Catalogue
Main Text:
Kotler, Armstrong, Harris & He. Principles of Marketing: Eighth European Edition, Pearson 2020.
Additional Useful Texts:
Doyle & Stern. Marketing Management and Strategy, 4e, Pearson, 2006
This list was last updated on 06/08/2021