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LUBS1860
Module 1860 Fundamentals of Marketing Reading List

Fundamentals of Marketing, 2021/22, Semester 1, 2
Robert Duke
r.c.duke@lubs.leeds.ac.uk
Tutor information is taken from the Module Catalogue

Main Text:
Kotler, Armstrong, Harris & He. Principles of Marketing: Eighth European Edition, Pearson 2020.

Additional Useful Texts:
Doyle & Stern. Marketing Management and Strategy, 4e, Pearson, 2006

 

 

 

This list was last updated on 06/08/2021