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Module Reading List

Anthropology for Business, 2021/22, Semester 1
Dr Jennie Robinson
Tutor information is taken from the Module Catalogue


Madsbjerg, C. and M. Rasmussen 2014 The moment of clarity : using the human sciences to solve your hardest business problems. Harvard Business Press Review - Introduction and Chapter One of Moment of Clarity  


Ferraro, G. and S. Andreatta Cultural anthropology : an applied perspective. London: Wadsworth, 2009.

Jordan, A. Business anthropology. Michigan: Waveland, 2013. This is only available in print copy in the library, or online in google books, and for this reason I have not made it core. But it is highly recommended if you can access it. 

Prato, G. B. Beyond multiculturalism : views from anthropology. Farnham: Ashgate 2009.

Sunderland, P.L. and R.M. Denny Doing anthropology in consumer research. Left Coast Press, 2007.

Tian, R., M. Lillis and A. Van Marrewijk General business anthropology. North American Business Press, 2010.


Note that in some cases, several papers per week are recommended, but that's to give you choice - they are often superficially different topics but demonstrating similar techniques - choose one to read that best aligns with your interests and your assignment intentions. You are not intended to read them all, though you should read one thing at least, to have something to discuss in seminar. (You could read the abstracts of all, though, just to familiarise yourself with the content without spending the time.)

Week 1: 

Chapter one of Moment of Clarity (2014) 

Week 2:

Mead, M. 1928 (reprint 2001) Coming of Age in Samoa. William Morrow and Co. (or an online summary)

Freeman, D. 1983 Margaret Mead and Samoa : the making and unmaking of an anthropological myth. Cambridge, MA: Harvard University Press.

Week 3: 

Please read the Ethics Statement on Minerva (under learning resources/week 3) and look over the form you'll need to fill in, noting any sections you want to ask about in seminar. 

Similarly, please read the information about, and form pertaining to, personal risk (also under week 3). 

Week 4:

Choose one of these quantitative papers -

Douros, K, Fytanidis, G, Papadimitriou, A. Effect of the month of birth on the height of young adult males. Am J Phys Anthropol.. 2019; 170: 447– 450.

Magano, J. and Cunha, M.N., 2020. Digital marketing impact on tourism in Portugal: A quantitative study. African Journal of Hospitality, Tourism and Leisure9(1), pp.1-19.

Mediano Stoltze, F., Reyes, M., Smith, T.L., Correa, T., Corvalán, C. and Carpentier, F.R.D., 2019. Prevalence of child-directed marketing on breakfast cereal packages before and after Chile’s Food Marketing Law: A pre-and post-quantitative content analysis. International journal of environmental research and public health16(22), p.4501.

Olszowy, KM, Little, MA, Lee, G, et al. Coming to grips with economic development: Variation in adult hand grip strength during health transition in Vanuatu. Am J Phys Anthropol. 2018; 167: 760– 776.

Week 5:

Choose one of these qualitative papers:

Froyum, C.M. 2007 “At least I'm Not Gay”: Heterosexual Identity Making Among Poor Black Teens Sexualities. vol. 10 no. 5: 603–622.

 Grant, P., & Perren, L. (2002). Small Business and Entrepreneurial Research: Meta-theories, Paradigms and Prejudices. International Small Business Journal20(2), 185–211.

Hall, S.M. Exploring the ‘ethical everyday’: an ethnography of the ethics of family consumption. Geoforum. vol. 42 issue 6 (November 2011): 627-637.

Week 6:

Ibarra-Cantu, C. and Cheetham, F., 2021. Consumer multiculturation in multicultural marketplaces: Mexican immigrants’ responses to the global consumer culture construction of Tex-Mex as Mexican food. Journal of Business Research134, pp.70-77.

Week 7:

Magdalena Petersson McIntyre (2016) Looking the Part: Negotiating Work Clothes, Gender and Expertise in Retail, Fashion Practice, 8:1, 117-134 Fashion Practice

Zhang, M., Gill, S. and Andrew, S., 2021. A Design10.1080/17569370.2016.1147698 Ethnography Approach to Developing Apparel Design Guidelines for Older Women in China. Fashion Practice, pp.1-30.Fashion Practice

Week 8:

Anderson, K. and De Paula, R., 2006, September. We We We All The Way Home: The “We” effect in transitional spaces. In Ethnographic Praxis in Industry Conference Proceedings (Vol. 2006, No. 1, pp. 60-75). Oxford, UK: Blackwell Publishing Ltd.

Cayla, J. and Arnould, E., 2013. Ethnographic stories for market learning. Journal of Marketing77(4), pp.1-16.

Som, N. and Mukhopadhyay, S., 2015. Body weight and body shape concerns and related behaviours among Indian urban adolescent girls. Public health nutrition18(6), pp.1075-1083.

Week 9:

Blaker, N.M., I. Rompa, I.H. Dessing, A.F. Vriend, C. Herschberg and M. van Vugt 2013 The height leadership advantage in men and women: Testing evolutionary psychology predictions about the perceptions of tall leaders Group Processes & Intergroup Relations January 2013 16: 17-27, doi:10.1177/1368430212437211

King, E.B., J.R. Shapiro, M.R. Hebl, S.L. Singletary and S. Turner 2006 The stigma of obesity in customer service: A mechanism for remediation and bottom-line consequences of interpersonal discrimination. Journal of Applied Psychology. 91(3): 579-593.

 Krams, I, Luoto, S, Rubika, A, et al. A head start for life history development? Family income mediates associations between height and immune response in men. Am J Phys Anthropol. 2019; 168: 421– 427.

Kurokawa, N., K. Nakai, K. Suzuki, K. Sakurai, M. Shamida, S. Kameo, H. Nakatsuka and H. Satoh 2008 Trends in growth status among schoolchildren in Sendai, Japan, 1994-2003: levelling off of mean body height and weight. Tohoku journal of experimental medicine., vol. 216 issue 4: 371-375.

Thomsen, L., W.E. Frankenhuis, M. Ingold-Smith and S. Carey 2011 Big and mighty: Preverbal infants mentally represent social dominance. Science. , 331: 477–480.

Week 10:

Aiello, L. and R.I.M. Dunbar 1993 Neocortex size, group size and the evolution of language. Current anthropology. 34: 184-93.

Amodio, D.M., E. Harmon-Jones, P. G. Devine, J. J. Curtin, S. L. Hartley and A. E. Covert 2004 Neural signals for the detection of unintentional race bias. Psychological science. 2004 vol. 15: 88.

Derous, E., Pepermans, R. and Ryan, A.M., 2017. Ethnic discrimination during résumé screening: Interactive effects of applicants’ ethnic salience with job context. Human Relations70(7), pp.860-882.

Moradi, Z., Najlerahim, A., Macrae, C.N. and Humphreys, G.W., 2020. Attentional saliency and ingroup biases: From society to the brain. Social Neuroscience15(3), pp.324-333.

Week 11:

Review your assignment plans and prepare questions for the help session


Most topics have lots more to read than the papers listed above; I have collected a few of my favourites here, but there are of course lots more out there. You might find this list helpful when reading around for your assignment - either to identify a topic, or to investigate one you've already chosen - but you are welcome to find other papers of your own too. Note this list is in order of author name, not topic, so you'll have to browse through to find things that pertain to your chosen topic. Many of these were mentioned in lectures, but not all. 

Bernardo, A. E. and I. Welch 2001 On the Evolution of Overconfidence and Entrepreneurs. Journal of economics and management strategy., 10: 301–330. doi: 10.1111/j.1430-9134.2001.00301.x

Boas, F. 1897 The social organization and the secret societies of the Kwakiutl Indians Report of the US National Museum year ending June 30, 1895: 311-738.

Bruner, D.M. 2005. Social relationships in the modern tribe: product selection as symbolic markers. In Ethnographic praxis in industry conference proceedings (EPIC 2005), pp. 153–57. Arlington, VA: Am. Anthropol. Assoc.

Chen, J, Chen, L, Liu, Y, Li, X, Yuan, Y, Wang, Y. An index of Chinese surname distribution and its implications for population dynamics. Am J Phys Anthropol. 2019; 169: 608– 618.

Chunxia, W. 2010. The influence of Confucian culture on business management: a case study of Chinese entrepreneurs in Macau. International Journal of Business Anthropology  1(2):117–34 

Cikara, M. and J.J. Van Bavel 2014 The Neuroscience of Intergroup Relations: An Integrative Review. Perspectives on psychological science. May 2014 9: 245-274, doi:10.1177/1745691614527464.

Clark, B. R. 1990 Academic Tribes and Territories: Intellectual Enquiry and the Culture of Disciplines by Tony Belcher. Higher education. Vol. 20 No. 3 (Oct 1990): 345-347.

Cole, T.J. 2003 The secular trend in human physical growth: a biological view. Economics & human biology. vol. 1, issue 2: 161-168.

Curtis, V. and A. Biran 2001 Dirt, Disgust, and Disease: Is Hygiene in Our Genes? Perspectives in Biology and Medicine. Vol. 44, No. 1, Winter 2001: 17-31 | 10.1353/pbm.2001.0001

Dunbar, R.I.M. 1992a Why gossip is good for you. New Scientist 1848 (21.11.92): 28. Available at

Gustafsson, A., and P. Lindenfors 2004 Human size evolution: No evolutionary allometric relationship between male and female stature. Journal of human evolution. 47: 253–266.

Henrich, J., and F. Gil-White 2001 The evolution of prestige: Freely conferred deference as a mechanism for enhancing the benefits of cultural transmission. Evolution and human behavior., 22: 165–196.

Hofstede, G., G.J. Hofstede and M. Minkov 2010 Cultures and Organizations: software of the mind. New York, Chicago, San Francisco: McGraw Hill.

Jackson, N. 2011 The relationship between perceptions of organizational justice and the process of mergers and acquisitions. PhD thesis, University of Leeds.

Kolb, B. 1995. Brain plasticity and behavior. New Jersey: Lawrence Erlbaum Assoc. Inc., Publishers.

Kornberger, M., L. Justesen and J. Mouritsen 2011 “When you make manager, we put a big mountain in front of you”: An ethnography of managers in a Big 4 Accounting Firm. Accounting, organizations and society. vol. 36 issue 8 November 2011: 514-533.

Kuper, L.E., R. Nussbaum and B. Mustanski 2012 Exploring the diversity of gender and sexual orientation identities in an online sample of transgender individuals. The Journal of sex research. vol.49 issue 2-3: 244-254. Special Issue: Annual Review of Sex Research Special Issue.

Kutsukake, N, Teramoto, M, Honma, S, et al. The presence of females induces elevated cortisol levels in an alpha male: Experimental evidence in chimpanzees. Am J Phys Anthropol. 2018; 167: 327– 336.

Lane, Avery A., Michelle K. McGuire, Mark A. McGuire, Janet E. Williams, Kimberly A. Lackey, Edward H. Hagen, Abhishek Kaul, Debela Gindola, Dubale Gebeyehu, Katherine E. Flores, James A. Foster, Daniel W. Sellen, Elizabeth W. Kamau‐Mbuthia, Egidioh W. Kamundia, Samwel Mbugua, Sophie E. Moore, Andrew M. Prentice, Linda J. Kvist, Gloria E. Otoo, Juan M. Rodríguez, Lorena Ruiz, Rossina G. Pareja, Lars Bode, William J. Price and Courtney L. Meehan 2019 Household composition and the infant fecal microbiome: The INSPIRE study. Am J Phys Anthropol. 2019; 169: 526– 539.

Locher, J. L., W.C. Yoels, D. Maurer and J. van Ells 2005 Comfort foods: an exploratory journey into the social and emotional significance of food. Food & foodways. ISSN: 0740-9710: Explorations in the History and Culture of Human Nourishment vol. 13 issue 4: 273-297.  Available as an Online Course Reading in Minerva.

Malinowski, B. 1921 The Primitive Economics of the Trobriand Islanders. Economic journal. vol. 31 no. 121 (March 1921): 1-16.

Maslow, A.H. 1943 A theory of human motivation. Psychological review. vol. 50 issue 4: 370–96.

Marshall, L. 1965 The Kung Bushmen of the Kalahari Desert. In Gibbs, J. (ed.) Peoples of Africa, pp. 243-278. New York: Holt, Rinehart and Wilson. Available as an Online Course Reading in Minerva.

McCabe, Maria 2013 How to get in internship or work placement. Kindle eBook.

McCormack, M. 2014 The intersection of youth masculinities, decreasing homophobia and class: an ethnography. The British journal of sociology., vol. 65: 130–149. doi: 10.1111/1468-4446.12055

Milinski, M., I. Croy, T. Hummel and T. Boehm 2011 Major histocompatibility complex peptide ligands as olfactory cues in human body odour assessment. Proceedings of the Royal Society of London. Series B, Biological sciences. March 22, 2013 280 1755 20122889; doi:10.1098/rspb.2012.2889 1471-2954

Miller, EM. Ecological immunity of human milk: Life history perspectives from the United States and Kenya. Am J Phys Anthropol. 2018; 167: 389– 399.

Mukhopadhyay, S., N. Ganguly, and S. Kumar Mishra 2014 Body Weight Concerns among Urban Adolescent Girls: A Microlevel Study Journal of anthropology., vol. 2014, Article ID 264925, 6 pages, 2014. doi:10.1155/2014/264925.

Murray, G. R., & Schmitz, J. D. (2011). Caveman Politics: Evolutionary Leadership Preferences and Physical Stature. Social science quarterly., 92, 1215–1235.

Payne, S, Macintosh, A, Stock, J. Body size and body composition effects on heat loss from the hands during severe cold exposure. Am J Phys Anthropol. 2018; 166: 313– 322.

Phelps, E.A., K.J. O’Conner, W.A. Cunningham, E.S. Funayama, J.C. Gatenby, J.C. Gore and M.R. Banaji 2000 Performance on indirect measures of race evaluation predicts amygdala activation. Journal of cognitive neuroscience. Sep; vol.12 no. 5: 729-38.

Rakic, P. 1991.Plasticity of cortical development. In Brauth, S.E., S. Williams, and R.J. Dooling (eds.), Plasticity of development, 127-161. Cambridge MA: MIT Press. Available as an Online Course Reading in Minerva.

Rapaport, T, Villaseñor, FA, Altman, RM, Nepomnaschy, PA. Sex ratio and maternal age in a natural fertility, subsistence population: Daughters, sons, daughters. Am J Phys Anthropol. 2019; 169: 368– 376.

Rathje, W.L. 1978 Le Projet du garbage 1975: historic trade-offs. In Social archeology : beyond subsistence and dating, edited by C.L. Redman, M.J. Berman, E.V. Curtin, W.T. Langhorne, Jr., N.M. Versaggi and J.C. Wanser: 373-379. Academic Press Inc.  Available as an Online Course Reading in Minerva.

Rathje, W.L. with Cheryl K. Ritenbaugh and Projet du Garbage 1984 Household Refuse Analysis: theory, method and applications in social science. American behavioral scientist.: 28 (1) Beverly Hills, California: Sage Publications.

Spisak, B. R., N. Nicholson and M. van Vugt 2011 Leadership in organizations: An evolutionary perspective. In G. Saad (Ed.), Evolutionary psychology in the business sciences (pp. 165–189). Heidelberg, Germany:Springer.

Turnbull, C.M. 1972 The mountain people. New York: Simon and Schuster.

Windhager, S, Mitteroecker, P, Rupić, I, Lauc, T, Polašek, O, Schaefer, K. Facial aging trajectories: A common shape pattern in male and female faces is disrupted after menopause. Am J Phys Anthropol. 2019; 169: 678– 688.

Young, S. G. and K. Hugenberg 2011 Individuation Motivation and Face Experience Can Operate Jointly to Produce the Own-Race Bias Social Psychological and Personality Science January 2012 3: 80-87, first published on May 31, 2011 doi:10.1177/1948550611409759

Yurchisin, J. and M.L. Damhorst 2009 An investigation of salesperson appearance and organizational identification. Journal of fashion marketing and management : an international journal., vol. 13(3): 458-470.

This list was last updated on 21/11/2021