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Creative Direction

Creative Direction, 2021/22, Semester I06
Dr Francisco de Quieroz
Tutor information is taken from the Module Catalogue

Advertising today, Warren Berger, Phaidon Press, Paperback - February 2003

Behind the scenes in advertising (mark III) : brands, business and beyond, Mark III: More Bull More, Jeremy Bullmore, NTC Publications, Paperback - February 24, 2003

Excellence in advertising : the IPA guide to best practice, Leslie Butterfield (Editor), Butterworth-Heinemann, Paperback - September 24, 1999

Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives, Bertrand Moingeon (Editor), et al, Routledge, an imprint of Taylor & Francis Books Lt , Paperback - July 18, 2002

The new guide to identity : how to create and sustain change through managing identity, Wally Olins, Gower Publishing Limited, Paperback - September 1995

Principles of corporate communication, Wally Olins (Foreword), Cees van Riel, FT Prentice Hall, Paperback - May 1995

The big idea, Jones, R., Harper Collins, 2000

How to run & run a successful multi-disciplinary design company, Marcello Minale, Booth Clibbon, 1996

Lovemarks, Roberts, K., Powerhouse, 2005

On b[r]and, Olins, W., Thames & Hudson, 2003

Brand relations management : bridging the gap between between brand promise and brand delivery, Aperia, T., Back, R., Liber, 2004

Brand manners : how to create the self-confident organisation to live the brand, Pringle, H., Gordon, W., Chichester, Wiley, 2001

Soon : brands of tomorrow, Blackwell, L., Ashworth, C., fivedegreesbelowzero press, 2001

Citizen brands : putting society at the heart of your business, Willmott, M., Chichester, Wiley, 2001

Politics, products and markets: exploring political consumerism past and present, Micheletti, M., Follesdal, A., Stolle, D., Transaction Publishers, 2003

Big brands, big trouble : lessons learned the hard way , Trout, J., Chichester, Wiley, 2002

Creating powerful brands in consumer, service and industrial markets, De Chernatony, L., McDonald, M., Butterworth-Heinemann, 1998

Effective advertising : understanding when, how, and why advertising works, Tellis, G., J., Sage Publications, 2003

The art of identity : creating and managing a successful corporate identity, Rowden, M., Gower, 2000. ISBN 0-566-08318-3

Ad law : breaking the mould without breaking the rules, Edited by Palomba,M., Hackford, C., IPA, 2004. ISBN 0-85294 132 3

Advertising works and how : winning communications strategies for business, edited by Green, L., IPA, 2005 ISBN 1 84116 173 X

This list was last updated on 30/07/2014