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Module Reading List

Global Marketing Management, 2021/22, Semester 2
Robert Duke
Tutor information is taken from the Module Catalogue

Core Textbook

Kotler, Armstrong, Harris & He, Principles of Marketing, Eighth European Edition, Pearson 2020.

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Additional Reading 

Doyle & Stern. Marketing Management and Strategy, 4th edition, Pearson, 2006

Hooley, Nicoulaud, Rudd & Lee, Marketing Strategy and Competitive Positioning, Seventh Edition, Pearson, 2020

Jobber & Ellis-Chadwick. Principles and Practice of Marketing, 9th Edition, McGraw Hill, 2019

Ohmae, K. The Mind of the Strategist

Ansoff, Igor. Corporate Strategy   

McDonald & Wilson. Marketing Plans : how to prepare them, how to profit from them ISBN: 9781119217138 (pbk.); 9781119217183 (Adobe PDF); 9781119217176 (epub), 8th Edition, Wiley 2016

Capon, N & Go, F. Frameworks for Market Strategy. Routledge, 2017 

This list was last updated on 21/12/2021