Tutor information is taken from the Module Catalogue
As this module spans two areas, marketing and design, some of the more specialised reading on design which is not covered in marketing//branding text books will be made available to you.
Recommended for purchase:
Keller, KL, Aperia, T and Georgson, M (2012) Strategic Brand Management : a European perspective, - Prentice Hall
Keller, KL (2012) Stratgeic Brand Management: Global Edition - Prentice Hall
Both provide a comprehensive and thorough overview with an emphasis on brand equity– highly recommended. Chapter references are exactly the same in both
The following texts are also recommended:
Laforet, S (2010) Managing brands : a contemporary perspective ISBN: 9780077117481 (pbk.); 0077117484 (pbk.), Berkshire:McGraw Hill. Covers most aspects of branding. Ideal for students seeking a lighter read.
de Chernatony L, (2010), From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands, Oxford: Butterworth- Heinemann. Provides good insight into the brand management process and focuses on brand Identity.
Gobe M, (2010), Emotional branding : the new paradigm for connecting brands to people ISBN: 9781581156720; 1581156723, Allworth Press, New York, Introduction, chapters 1, 11, 13. Chapter 1 available as an Online Course Reading in Minerva.
Olins, W (2004), On b[r]and ISBN: 0500285152 (pbk); 0500511454, London: Thames and Hudson – general reference for corporate identity/design. Essential background reading for Gary's classes.
Keller et al, chapters 1, 2
Laforet, chapters 2, 5
de Chernatony chapters 1, 2
Belk, RW, (1988), Possessions and the Extended Self, Journal of consumer research. ISSN: 0093-5301; 1537-5277, vol 15, No 2, pp 139-168
Grace, D. & O’Cass, A., (2002) Brand association: looking through the eye of thembeholder, Qualitative market research ISSN: 1352-2752 An International Journal, Vol 5, No2, pp 96-111
Malar, L., Krohmer, H., Hoyer, W.D., & Nyffenegger, B. (2011), Emotional brand attachment and brand personality: the relative importance of the actual and the ideal self, Journal of marketing. ISSN: 0022-2429, vol 75, No 4, pp 35-52
Nancarrow, C. Nancarrow P. and Page, J. (2001), An analysis of the concept of cool and its marketing implications, Journal of consumer behaviour ISSN: 1472-0817, Vol 1, No 4, pp 311- 322
O’Shaughnessy, J. & O’Shaughnessy, N.J., (2002), Marketing, the consumer society and hedonism, European journal of marketing. ISSN: 0309-0566, Vol 36, No 5/6, pp 524-547
Sbarbaro S, Van den Bergh J, Veris E & De Ruyck T, (2011), We got a crush on you(th)! Involving influential Gen Y’ers from 15 global cities to learn why something is cool, ESOMAR, Vienna, November 2011 - Available online: https://www.warc.com/content/article/esomar/we_got_a_crush_on_you(th)_involving_influential_gen_yers_from_15_global_cities_to_learn_why_something_is_cool/95689
Schmitt, B. (2006), Are brands forever? How brand knowledge and relationships affect current and future purchases, The journal of product and brand management. ISSN: 1061-0421, 15/2 pp 98-105
Keller et al, chapters 2, 3
Laforet, chapter 5
de Chernatony, chapter 8
John, DR. Loken B. Kim, K & Monga AB, (2006), Brand Concept Maps: A Methodology for Identifying Brand Association Networks, Journal of marketing research. ISSN: 0022-2437, Vol XLIII November 549-563
Keller, K (1993), Conceptualising, measuring and managing customer-based brand equity, Journal of marketing. ISSN: 0022-2429, January, Vol 57, pp 1-22
Kozinets RV (2002), The field behind the screen: Using netnography for marketing research in online communities, Journal of marketing research. ISSN: 0022-2437, 39 (1), 61-72
Snyder M (1974), Self-monitoring of expressive behaviour, Journal of personality and social psychology. ISSN: 0022-3514 , 30 (4) 526-537
Keller et al, chapters 6, 7
Gobe, chapters 1, 11, 13
Laforet, chapter 8
Brown, S. Sherry JR, JF. And Kozinets, RV (2003) Teaching old brands new tricks: Retro branding and the revival of brand meaning, Journal of marketing. ISSN: 0022-2429, Vol 67, pp 83-93
Choi SM & Rifon NJ (2012) It is a match: The impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness, Psychology and marketing. ISSN: 0742-6046, Vol 29(9) 639-650
Erdogan, B. Z. (1999), Celebrity endorsement: A literature review, Journal of marketing management. ISSN: 0267-257X, 15, pp 291-314.
Holbrook MB & Schindler RM (2003), Nostalgic Bonding: Exploring the role of nostalgia in the consumption experience, Journal of consumer behaviour ISSN: 1472-0817, 3 (2), pp107-127
McCracken, G. (1989). “Who is the celebrity Endorser? Cultural Foundations of the Endorsment Process", Journal of consumer research. ISSN: 0093-5301; 1537-5277, 16 (3), pp310-321
Salzer-Morling, M. & Strannegard, L. (2004), Silence of the brands, European journal of marketing. ISSN: 0309-0566, Vol 38, No 1/2, pp 224-238.
Keller et al, chapters 8, 9, 11, 14
Text book readings only this week
Keller et al, chapter 12
Laforet, chapter 7. Available as an Online Course Reading in Minerva.
Aaker, D, (1990) Brand extensions: the good, the bad and the ugly, Sloan management review. ISSN: 0019-848x, Summer, pp 47-56
Aaker, D, Keller, K. (1990) Consumer Evaluations of Brand Extensions. Journal of marketing. ISSN: 0022-2429: 54 (1), pp. 27-41.
Grime, I, Diamantopoulos, A, & Smith, G (2002). Consumer evaluations of extensions and their effects on the core brand. European journal of marketing. ISSN: 0309-0566 36 (11/12) pp.1415-1438.
Hem, L, deChernatony, and Iversen, N, (2001) Factors influencing successful Brand extensions, Journal of marketing management. ISSN: 0267-257X, Vol 19, No 7-8, pp 781-806
Martinez, E., & Chernatony, L. D. (2004). The effect of brand extension strategies upon brand image, Journal of consumer marketing. ISSN: 0736-3761, 21.1 pp 39-50
Pitta DA Katsanis LP (1995), Understanding brand equity for successful brand extension, Journal of consumer marketing. ISSN: 0736-3761, Vol 12, No 4, 51-65
Atwal, G and Williams, A (2009) Luxury brand marketing- the experience is everything, Journal of brand management , Vol 16, No 5/6, pp338-346pp. 33 8-34
Fionda AM and Moore CM, (2008), The anatomy of luxury fashion brands, Journal of brand management , Vol 16 No 5/5, pp 347-363
Kapferer, JN (1997), Managing luxury brands, Journal of brand management , 4(4), pp 251-260
Kapferer JN and Bastien V (2009) The Specificity of Luxury Management, Journal of brand management , Vol 16 No 5/6, pp 311-322
Keller KL (2009) Managing the growth tradeoff: Challenges and opportunities in luxury branding, Journal of brand management , Vol 16, No 5/6, pp 290-301
Okonkwo, U (2009) Sustaining the luxury brand on the internet, Journal of brand management , Vol 16 No 5/6, pp 302-310
Phau I and Prendergast G (2000), Consuming Luxury Brands: The Relevance of the Rarity Principle, Journal of brand management , Volume 8 No 2, pp 122-138
Vigneron F and Johnson L (2009) Journal of brand management , Vol 16, No 5/6, pp 338-346
Selected Readings: To be advised
Selected Readings: To be advised
Selected Readings: To be advised
Laforet, chapter 11
Carpeneter J, Moore M, Fairhurst A (2005), Consumer shopping value for retail brands, Journal of fashion marketing and management : an international journal. ISSN: 1361-2026,Vol 9, No 1, pp 45-53
de Chernatony L & Segal-Horn S, (2001) The Criteria for successful services brand, European journal of marketing. ISSN: 0309-0566, Vol 37, No 7/8, pp 1095-1118
Dibb S & Simkin L (1993), The Strength of Branding and Positioning in Services, International journal of service industry management ISSN: 0956-4233, Vol 4, No 1, pp 25-35
Kent T (2003), 2D23D: Management and design perspectives on retail branding, International journal of retail & distribution management. ISSN: 0959-0552, Vol 31, No 3, pp 131-142
This list was last updated on 19/01/2022