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Module Reading List

Brand Communications, 2021/22, Semester 1
Dr Jamie Marsden
Tutor information is taken from the Module Catalogue
  1. Aaker, D. A. (2002) Building strong brands. London: Free Press. Chapter 3.
  1. Ambrose, G. & Harris, P. (2010) Packaging the Brand: Exploring the relationship between packaging design and brand identity. London: AVA Publishing
  1. Bullmore, J. (2003) Behind the Scenes in Advertising, Mark III: More Bull More. NTC Publications.   
  1. Clifton, R. and Simmons, J. (2003) Brands & Branding. London: Profile Books.
  1. D&AD Mastercraft Series (2002) The Copy Book. Rotovision   
  1. De Chernatony, L. and McDonald, M. (2003) Creating powerful brands in consumer, service and industrial markets. 3rd ed. Oxford: Elsevier.
  1. Fill, C. and Turnbull, S. (2016) Marketing Communications. Pearson Higher Ed.
  1. Klimchuk, M. R. & Krasovec, S.A. (2006) Packaging Design: Successful Product Branding from Concept to Shelf. New Jersey: John Wiley & Sons
  1. Murphy, J. (ed.) (1992) Branding: A Key Marketing Tool. London: Macmillan.   
  1. Ogilvy, D. (1995) Ogilvy on Advertising. Prion Books Ltd   
  1. Olins, W. (1979) Corporate Identity: The myth and the reality. Journal of the Royal Society of Arts, December 1978 – November 1979; 127, pp. 209–218. Available as an Online Course Reading in Minerva 
  1. Olins, W. (1996) The New Guide to Identity. London: Gower Publishing.
  1. Pricken, M. (2004) Creative Advertising. Thames and Hudson Ltd   
  1. Simmons, J. (2006) The Invisible Grail: How Brands Can Use Words to Engage with Audiences. London: Cyan.   
  1. Wheeler, A. (2009) Designing Brand Identity. New Jersey: John Wiley & Sons.
  1. Young, J. (2003) A Technique for Producing Ideas. Contemporary Books

This list was last updated on 18/08/2020