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Module Reading List

Audience Engagement and Impact, 2021/22, Semester 2
Dr Sarah Feinstein
Tutor information is taken from the Module Catalogue

Required Reading

Bodenstein, CP & Waldburger, D. (2021) ‘There Is a Fault Here!’: A Report on a More Inclusive Research Method in a Creative Project in Lubumbashi (DR Congo), Field, 17. Available here:  

Carnwath, J. & Brown, A. (2014) Understanding the Values and Impacts of Cultural Experiences. A literature review. London: Arts Council England. [Online]  

Davis, J. (2018) Selling whiteness? – A critical review of the literature on marketing and racism, Journal of Marketing Management, 34:1-2, 134-177.  

Eriksson, B. (2020) Art and local communities: Inclusion, interests and ownership in participatory arts projects with embroiderers and billiard players. In B.Eriksson, C. Stage and B. Valtysson, Cultures of Participation: Arts, Digital Media and Cultural Institutions, London: Routledge, pp. 71-90.  

Glow, H., Kershaw, A. & Reason, M. (2020) ‘Leading or avoiding change: the problem of audience diversification for arts organisations’, International Journal of Cultural PolicyDOI: 10.1080/10286632.2019.1709060    

Jancovich, L & Stevenson, D. (2021) Failure seems to be the hardest word to say, International Journal of Cultural Policy, DOI: 10.1080/10286632.2021.1879798  

Kolb, B. (2013) Consumer segmentation. In Marketing for cultural organizations: new strategies for attracting and engaging audiences, London: Routledge, pp.87-103.  

Marxen, E. (2020). Opposing Epistemological Imperialism, Field, 15. Available:  


Walmsley, B. (2019) ‘The death of arts marketing: A paradigm shift from consumption to enrichment’, Arts and the Market, 9(1): 32-49.  


Top of page

Adams-Santos, D.  (2020) “Something a bit more personal”: Digital storytelling and intimacy among queer Black women, Sexualities

Burland, K. and Pitts, S. (2014) Coughing and clapping: Investigating audience experience. Farnham: Ashgate.

Cass, N., Park, G. and Powell, A. (eds). (2020) Contemporary art in heritage spaces. London: Routledge.

Conner, L. (2013) Audience engagement and the role of arts talk in the digital era. London: Palgrave Macmillan.

Douglas, S. (2017) Curating community: Museums, constitutionalism, and the taming of the political. Ann Arbor: University of Michigan Press.

Doyle, C. (2016) A dictionary of marketing. Oxford University Press. 

Dreher, T. McCallum, K. and Waller, L. (2016) ‘Indigenous voices and mediatized policy-making in the digital age’, Information, Communication & Society, 19(1): 23-39. 

Drotner, K. & Schrøder, K. (eds.) (2013) Museum communication and social media: The connected museum. Routledge research in museum studies. New York: Routledge.

Dullea, R. (2017) ‘Engagement, Participation, and Situated Learning in a Children’s Opera Chorus Program’, Journal of Research in Music Education, 65(1): 72–94. 

Fleming, M. (2018) Arts in education: A literature review. [Online]  

Heath, T. (2018) 'Saving space: Strategies of space reclamation at early women’s film festivals and queer festivals today', Studies in European Cinema, 15(1): 41-54.

Hyun, H., Park, J., Ren, T., & Kim, H. (2018) ‘The role of ambiances and aesthetics on millennials’ museum visiting behavior’, Arts and the Market, 8(2): 152–167. 

Hill, L., O’Sullivan, C. and O’Sullivan, T. (2018) Creative arts marketing. London: Routledge.

Jackson, A. and Kidd, J. (2011) Performing heritage: research, practice and innovation in museum theatre and live interpretation. Manchester: Manchester University Press.

Jeffers, A., & Moriarty, G. (2017) Culture, democracy and the right to make art. London: Bloomsbury Publishing.

Kawashima, N. 2006. Audience development and social inclusion in Britain: tensions, contradictions and paradoxes in policy and their implications for cultural management. International Journal of Cultural Policy, 12(1), pp. 55–72.  

Kidd, J. (2016) Museums in the new mediascape: transmedia, participation, ethicsAbingdon: Routledge.

Kolb, B. (2016) Marketing strategies for creative and cultural industries. Oxon: Routledge. 

Krmpotich, K., Howard, H., and Knight, E. (2016) ‘From collections to community to collections again: Urban Indigenous women, material culture and belonging’, Journal of Material Culture, 21(3): 343-365. 

Lindelof, A.M. (2015) ‘Audience development and its blind spot: a quest for pleasure and play in the discussion of performing arts institutions’, International Journal of Cultural Policy, 21(2): 200-218. 

Luka, M. and Millette, M. (2018) ‘(Re)framing Big Data: Activating Situated Knowledges and a Feminist Ethics of Care in Social Media Research’, Social Media + Society  

Morley, D. (2006) ‘Unanswered Questions in Audience Research’, The Communication Review, 9:2: 101-121. 

O’Reilly, D., Rentschler, R. and Kirchner. T. A. (eds.). (2013) The Routledge companion to Arts Marketing. London: Routledge.

Scheff Bernstein, J. (2006) Arts marketing insights: the dynamics of building and retaining performing arts audiences. San Francisco: John Wiley & Sons.

Vivienne, S. and Burgess, J. (2013) ‘The remediation of the personal photograph and the politics of self-representation in digital storytelling’, Journal of Material Culture, 18(3): 279-298. 

Wallis, K. and Ross, M. (2020) ‘Fourth VR: Indigenous virtual reality practice’, Convergence

Walmsley, B. and Franks, A. 2012. The audience experience: changing roles and relationships. In: Walmsley, B., (ed.). Key issues in the arts and entertainment industry. Oxford: Goodfellow, pp. 1–16. 

This list was last updated on 02/09/2021