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Module Reading List

Audience Engagement and Impact, 2021/22, Semester 2
Dr Sarah Feinstein
Tutor information is taken from the Module Catalogue

Required Reading

Attitude is Everything (2018) State of Access Report [Online] Available at:  

Bodenstein, CP & Waldburger, D. (2021) ‘There Is a Fault Here!’: A Report on a More Inclusive Research Method in a Creative Project in Lubumbashi (DR Congo), Field, 17. Available here:  

Bossey, A. (2020) 'Accessibility all areas? UK live music industry perceptions of current practice and Information and Communication Technology improvements to accessibility for music festival attendees who are deaf or disabled', International journal of event and festival management, 11 (1): 6-25.  

Carnwath, J. & Brown, A. (2014) Understanding the Values and Impacts of Cultural Experiences. A literature review. London: Arts Council England. [Online]  

Davis, J. (2018) Selling whiteness? – A critical review of the literature on marketing and racism, Journal of Marketing Management, 34:1-2, 134-177.  

Eriksson, B. (2020) Art and local communities: Inclusion, interests and ownership in participatory arts projects with embroiderers and billiard players. In B.Eriksson, C. Stage and B. Valtysson, Cultures of Participation: Arts, Digital Media and Cultural Institutions, London: Routledge, pp. 71-90.  

Glow, H., Kershaw, A. & Reason, M. (2020) ‘Leading or avoiding change: the problem of audience diversification for arts organisations’, International Journal of Cultural PolicyDOI: 10.1080/10286632.2019.1709060   

Jancovich, L & Stevenson, D. (2021) Failure seems to be the hardest word to say, International Journal of Cultural Policy, DOI: 10.1080/10286632.2021.1879798  

Kolb, B. (2013) Consumer segmentation. In Marketing for cultural organizations: new strategies for attracting and engaging audiences, London: Routledge, pp.87-103.  

Marxen, E. (2020). Opposing Epistemological Imperialism, Field, 15. Available:  

Walmsley, B. (2019) ‘The death of arts marketing: A paradigm shift from consumption to enrichment’, Arts and the Market, 9(1): 32-49.  

Top of page

Adams-Santos, D. (2020) “Something a bit more personal”: Digital storytelling and intimacy among queer Black women, Sexualities

Burland, K. and Pitts, S. (2014) Coughing and clapping: Investigating audience experience. Farnham: Ashgate.

Cass, N., Park, G. and Powell, A. (eds). (2020) Contemporary art in heritage spaces. London: Routledge.

Conner, L. (2013) Audience engagement and the role of arts talk in the digital era. London: Palgrave Macmillan.

Douglas, S. (2017) Curating community: Museums, constitutionalism, and the taming of the political. Ann Arbor: University of Michigan Press.

Doyle, C. (2016) A dictionary of marketing. Oxford University Press. 

Dreher, T. McCallum, K. and Waller, L. (2016) ‘Indigenous voices and mediatized policy-making in the digital age’, Information, Communication & Society, 19(1): 23-39. 

Drotner, K. & Schrøder, K. (eds.) (2013) Museum communication and social media: The connected museum. Routledge research in museum studies. New York: Routledge.

Dullea, R. (2017) ‘Engagement, Participation, and Situated Learning in a Children’s Opera Chorus Program’, Journal of Research in Music Education, 65(1): 72–94. 

Fleming, M. (2018) Arts in education: A literature review. [Online]  

Heath, T. (2018) 'Saving space: Strategies of space reclamation at early women’s film festivals and queer festivals today', Studies in European Cinema, 15(1): 41-54.

Hyun, H., Park, J., Ren, T., & Kim, H. (2018) ‘The role of ambiances and aesthetics on millennials’ museum visiting behavior’, Arts and the Market, 8(2): 152–167. 

Hill, L., O’Sullivan, C. and O’Sullivan, T. (2018) Creative arts marketing. London: Routledge.

Jackson, A. and Kidd, J. (2011) Performing heritage: research, practice and innovation in museum theatre and live interpretation. Manchester: Manchester University Press.

Jeffers, A., & Moriarty, G. (2017) Culture, democracy and the right to make art. London: Bloomsbury Publishing.

Kawashima, N. 2006. Audience development and social inclusion in Britain: tensions, contradictions and paradoxes in policy and their implications for cultural management. International Journal of Cultural Policy, 12(1), pp. 55–72. 

Kidd, J. (2016) Museums in the new mediascape: transmedia, participation, ethicsAbingdon: Routledge.

Kolb, B. (2016) Marketing strategies for creative and cultural industries. Oxon: Routledge. 

Krmpotich, K., Howard, H., and Knight, E. (2016) ‘From collections to community to collections again: Urban Indigenous women, material culture and belonging’, Journal of Material Culture, 21(3): 343-365. 

Lindelof, A.M. (2015) ‘Audience development and its blind spot: a quest for pleasure and play in the discussion of performing arts institutions’, International Journal of Cultural Policy, 21(2): 200-218. 

Luka, M. and Millette, M. (2018) ‘(Re)framing Big Data: Activating Situated Knowledges and a Feminist Ethics of Care in Social Media Research’, Social Media + Society 

Morley, D. (2006) ‘Unanswered Questions in Audience Research’, The Communication Review, 9:2: 101-121. 

O’Reilly, D., Rentschler, R. and Kirchner. T. A. (eds.). (2013) The Routledge companion to Arts Marketing. London: Routledge.

Scheff Bernstein, J. (2006) Arts marketing insights: the dynamics of building and retaining performing arts audiences. San Francisco: John Wiley & Sons.

Vivienne, S. and Burgess, J. (2013) ‘The remediation of the personal photograph and the politics of self-representation in digital storytelling’, Journal of Material Culture, 18(3): 279-298. 

Wallis, K. and Ross, M. (2020) ‘Fourth VR: Indigenous virtual reality practice’, Convergence

Walmsley, B. and Franks, A. 2012. The audience experience: changing roles and relationships. In: Walmsley, B., (ed.). Key issues in the arts and entertainment industry. Oxford: Goodfellow, pp. 1–16. 

This list was last updated on 18/01/2022