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Module Reading List

Arts Marketing, 2021/22, Semester 1
Dr Sarah Feinstein
Tutor information is taken from the Module Catalogue

Required Reading

Davis, J. 2018. Selling whiteness? – A critical review of the literature on marketing and racism, Journal of Marketing Management, 34:1-2, pp. 134-177.  

Hill, L., O’Sullivan, C. and O’Sullivan, T. 2018. Creative arts marketing. 3rd ed. London: Routledge.   

Kim, C.M. (2021) Social Media Campaigns: Strategies for Public Relations and Marketing. Oxon: Routledge.    

Kolb, B. 2016. Marketing strategies for creative and cultural industries. Oxon: Routledge.   

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Arvidsson, A. (2006) Brands: meaning and value in media culture. Oxon: Routledge.

Boorsman, M. and Chiaravalloti, F. 2010. Arts marketing performance: An artistic-mission-led approach to evaluation, The Journal of Arts Management, Law, and Society, 40 (4), 297-317.

Doyle, C. 2016. A Dictionary of Marketing. Oxford University Press. 

Fuchs, C. (2014) Social media: a critical introduction. London: SAGE.

Giaccardi, E. (2012) Heritage and social media: understanding heritage in a participatory culture. Oxon: Routledge.

hooks, bell. 2015. “Introduction revolutionary attitude”. In Black looks: Race and representation. London: Routledge, pp. 1-8.

Johnson, G., Thomas, K., Harrison, A. and Grier, S. (eds). 2019. Race in the marketplace: Crossing critical boundaries. Cham: Palgrave Macmillan. 

Lindelof, A.M. (2015) Audience development and its blind spot: a quest for pleasure and play in the discussion of performing arts institutions, International Journal of Cultural Policy, 21(2), 200-218.

Noble, S.U. (2018) Algorithms of oppression: how search engines reinforce racism. New York: New York University Press.

O’Reilly, D., Rentschler, R. & Kirchner, T. (eds). (2014) The Routledge companion to Arts Marketing. London: Routledge.

Ragnedda, M. 2020. “New Digital Inequalities: Algorithms Divide” in Enhancing Digital Equity: Connecting the Digital Underclass. Cham: Palgrave Macmillan, pp. 61-83.

Stokel-Walker, C. 2019. “Chapter 7:  The algorthim: YouTubes secret formula” In YouTubers how YouTube shook up TV and created a new generation of stars. Canbury Press.

Walmsley, B and Franks, A. 2011. The audience experience: changing role and relationships. In: Walmsley, B. ed. Key issues in the arts and entertainment industry. Oxford: Goodfellow, pp.1–16.

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This list was last updated on 02/09/2021