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Module Reading List

Marketing Research, 2021/22, Semester 1
Prof. Dayananda Palihawadana
Tutor information is taken from the Module Catalogue

Core text:

McDaniel, C & Gates, R (2016) –  Marketing Research Essentials , Wiley.*      


McDaniel, C & Gates, R (2013) – Marketing Research Essentials, Wiley.*    

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Malhotra Naresh K (2014), Basic Marketing Research – A Decision Making Approach, Prentice Hall.

McGivern, Yvonne (2013), The practice of market and social research: an introduction , Pearson.

Pallant, Julie (2016), SPSS Survival Manual, Open University Press,


Pallant, Julie (2020), SPSS Survival Manual, Routledge, 

Field, Andy (2018), Discovering statistics using IBM SPSS statistics: and sex and drugs and rock 'n' roll , Sage 

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Academic Journals:

Journal of Marketing.Journal of Marketing Research.Journal of Consumer Research.Journal of the Academy of Marketing Science;

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Industry Based Content :

Marketing week.Marketing.http://Research-Live.comMarketing Research Society -;

This list was last updated on 08/09/2021