LUBS5451M
Module Reading List
Prof. Dayananda Palihawadana
D.Palihawadana@lubs.leeds.ac.uk
Tutor information is taken from the Module Catalogue
Core text:
McDaniel, C & Gates, R (2016) – Marketing Research Essentials , Wiley.*
or
McDaniel, C & Gates, R (2013) – Marketing Research Essentials, Wiley.*
Other recommended reading:
Malhotra Naresh K (2014), Basic Marketing Research – A Decision Making Approach, Prentice Hall.
McGivern, Yvonne (2013), The practice of market and social research: an introduction , Pearson.
Pallant, Julie (2016), SPSS Survival Manual, Open University Press,
or
Pallant, Julie (2020), SPSS Survival Manual, Routledge,
Field, Andy (2018), Discovering statistics using IBM SPSS statistics: and sex and drugs and rock 'n' roll , Sage
Academic Journals:
Journal of Marketing., Journal of Marketing Research., Journal of Consumer Research., Journal of the Academy of Marketing Science;
Industry Based Content :
Marketing week., Marketing., http://Research-Live.com, Marketing Research Society - https://www.mrs.org.uk/;
This list was last updated on 08/09/2021