LUBS5462M
Module Reading List
Vasileios (Bill) Davevetas
V.Davvetas@leeds.ac.uk
Tutor information is taken from the Module Catalogue
- Lecture 1 - Introduction to international marketing and internationalisation process
- Lecture 2 - International sociocultural environment
- Lecture 3 - International economic, political and legal environment
- Lecture 4 - International market selection
- Lecture 6 - Product
- Lecture 7 - Price
- Lecture 8 - Distribution
- Lecture 9 - Promotion
- Lecture 10 - Summary
Reading (any one)
Lecture 1 - Introduction to international marketing and internationalisation process
Hollensen Global Marketing – Chapters 1-3 (Core)
Terpstra & Sarathy International Marketing – Chap 1
Keegan & Green Global Marketing – Chap 1
Lecture 2 - International sociocultural environment
Hollensen Global Marketing – Chapter 7 (Core)
Terpstra & Sarathy International Marketing – Chap 4
Keegan & Green Global Marketing – Chap 4
Lecture 3 - International economic, political and legal environment
Hollensen Global Marketing – Chapter 6 (Core)
Terpstra & Sarathy International Marketing – Chap 2, 3 & 5
Keegan & Green Global Marketing – Chap 2, 3 & 5
Lecture 4 - International market selection
Hollensen Global Marketing – Chapter 8 (Core)
Keegan & Green Global Marketing – Chap 7
Lecture 6 - Product
Hollensen Global Marketing – Chap 14-17 (Core)
Terpstra & Sarathy International Marketing – Ch 8 - 15
Keegan Global Marketing – Chapter 8-14
Lecture 7 - Price
Hollensen Global Marketing – Chap 14-17 (Core)
Terpstra & Sarathy International Marketing – Ch 8 - 15
Keegan Global Marketing – Chapter 8-14
Lecture 8 - Distribution
Hollensen Global Marketing – Chap 14-17 (Core)
Terpstra & Sarathy International Marketing – Ch 8 - 15
Keegan Global Marketing – Chapter 8-14
Lecture 9 - Promotion
Hollensen Global Marketing – Chap 14-17 (Core)
Terpstra & Sarathy International Marketing – Ch 8 - 15
Keegan Global Marketing – Chapter 8-14
Lecture 10 - Summary
All of the above
This list was last updated on 21/03/2022