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LUBS5462M
Module Reading List

Global Marketing, 2021/22, Semester 1
Vasileios (Bill) Davevetas
V.Davvetas@leeds.ac.uk
Tutor information is taken from the Module Catalogue

Reading (any one)

Lecture 1 - Introduction to international marketing and internationalisation process

Hollensen Global Marketing – Chapters 1-3 (Core)

Terpstra & Sarathy International Marketing – Chap 1

Keegan & Green Global Marketing – Chap 1

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Lecture 2 - International sociocultural environment

Hollensen Global Marketing – Chapter 7 (Core)

Terpstra & Sarathy International Marketing – Chap 4

Keegan & Green Global Marketing – Chap 4

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Hollensen Global Marketing – Chapter 6 (Core)

Terpstra & Sarathy International Marketing – Chap 2, 3 & 5

Keegan & Green Global Marketing – Chap 2, 3 & 5

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Lecture 4 - International market selection

Hollensen Global Marketing – Chapter 8 (Core)

Keegan & Green Global Marketing – Chap 7

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 Lecture 6 - Product

Hollensen Global Marketing – Chap 14-17 (Core)

Terpstra & Sarathy International Marketing – Ch 8 - 15

Keegan Global Marketing – Chapter 8-14

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Lecture 7 - Price

Hollensen Global Marketing – Chap 14-17 (Core)

Terpstra & Sarathy International Marketing – Ch 8 - 15

Keegan Global Marketing – Chapter 8-14

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Lecture 8 - Distribution

Hollensen Global Marketing – Chap 14-17 (Core)

Terpstra & Sarathy International Marketing – Ch 8 - 15

Keegan Global Marketing – Chapter 8-14

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Lecture 9 - Promotion

Hollensen Global Marketing – Chap 14-17 (Core)

Terpstra & Sarathy International Marketing – Ch 8 - 15

Keegan Global Marketing – Chapter 8-14

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Lecture 10 - Summary

All of the above 

This list was last updated on 21/03/2022