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DESN5160M
Module Reading List

Brand Design and Management, 2021/22
Dr Jamie Marsden
j.l.marsden@leeds.ac.uk
Tutor information is taken from the Module Catalogue
  1. Aaker, D. A. (2002) Building strong brands. London: Free Press. Chapter 3.

  2. Bullmore, J. (2003) Behind the Scenes in Advertising, Mark III: More Bull More. NTC Publications.  

  3. Clifton, R. and Simmons, J. (2003) Brands & Branding. London: Profile Books.

  4. D&AD Mastercraft Series (2002) The Copy Book. Rotovision   

  5. De Chernatony L, (2010), From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands, Oxford: Butterworth- Heinemann

  6. De Chernatony, L. and McDonald, M. (2003) Creating powerful brands in consumer, service and industrial markets. 3rd ed. Oxford: Elsevier.

  7. Fill, C. and Turnbull, S. (2016) Marketing Communications. Pearson Higher Ed.

  8. Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan Page publishers.

  9. Klimchuk, M. R. & Krasovec, S.A. (2006) Packaging Design: Successful Product Branding from Concept to Shelf. New Jersey: John Wiley & Sons

  10. Laforet, S (2010) Managing Brands: A Contemporary Perspective, Berkshire: McGraw Hill   

  11. Murphy, J. (ed.) (1992) Branding: A Key Marketing Tool. London: Macmillan.   

  12. Ogilvy, D. (1995) Ogilvy on Advertising. Prion Books Ltd   

  13. Olins, W. (1979) Corporate Identity: The myth and the reality. Journal of the Royal Society of Arts, December 1978 – November 1979; 127, pp. 209–218. OCR REQUESTED BY LIBRARY (LDS 13/10/2020) 

  14. Olins, W. (1996) The New Guide to Identity. London: Gower Publishing.

  15. Simmons, J. (2006) The Invisible Grail: How Brands Can Use Words to Engage with Audiences. London: Cyan.   

  16. Wheeler, A. (2009) Designing Brand Identity. New Jersey: John Wiley & Sons.

This list was last updated on 18/08/2020