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MUSS2827 - Module Reading List

Marketing for Musicians, 2021/22, Semester 2
Silviu Cobeanu
Tutor information is taken from the Module Catalogue

List of indicative readings 

Bernstein, J. (2014). Standing Room Only [electronic resource] : Marketing Insights for Engaging Performing Arts Audiences. ISBN: 9781137375698 (electronic bk.); 1137375698 (electronic bk.); 9781137282934 (print). New York: Palgrave Macmillan 

Chaffey, D. & Smith, P. (2017) Digital marketing excellence : planning, optimizing and integrating online marketing (5th ed.). Routledge    

Kolb, B. M. (2013). Marketing for cultural organizations : new strategies for attracting and engaging audiences ISBN: 9780415626958 (hardback : alk. paper); 0415626951 (hardback : alk. paper); 9780415626972 (pbk. : alk. paper); 0415626978 (pbk. : alk. paper); 9780203102367 (ebook : alk. paper); 9781136239533 (ebook) (3rd ed.). New York, NY: Routledge.

Kotler, P., & Armstrong, G. (2016). Principles of marketing (16th ed.). Boston: Pearson Prentice Hall.    

Masterson, R., Phillips, N., Pickton, D. (2017). Marketing: An introduction (4th ed.). Los Angeles: SAGE.     

O'Reilly D., (2010). Marketing the arts: a fresh approach. New York: Routledge.

O'Reilly D., (2013). The Routledge companion to arts marketing. London: Routledge.

O'Reilly D., Larsen G., Kubacki K. (2013). Music, markets and consumption. Oxford: Goodfellow

Palmer, A., & Hartley, B. (2012). The business environment (Seventh edition.). McGraw-Hill Higher Education. Chapters 2-6.  

Rolston, C., Macy, A., Hutchison, T. and Allen, P., 2015. Record Label Marketing. New York, N.Y.: Focal Press.

Varbanova, L. (2012). Strategic management in the arts. New York: Routledge.


This list was last updated on 15/03/2022