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DESN5318M
Module Reading List

Research Methods, 2021/22
Joanna Blanco-Velo
j.m.blanco-velo@leeds.ac.uk
Tutor information is taken from the Module Catalogue

Week 1 

Hair, J. F. (2016). Essentials of business research methods. ME Sharpe. Chapters 1 and 2   

Flynn, J. Z., & Foster, I. (2009). Research methods for the fashion industry. Chapter 1.    OCR REQUESTED BY LIBRARY (HT 18/01/2021) 

 

Week 2 

Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. Chapter 2 OCR REQUESTED BY LIBRARY (chg 25/08/2020)    

Bell, E., Bryman, A., & Harley, B. 2018. Business research methods. Oxford university press. Chapter 5 OCR REQUESTED BY LIBRARY (chg 25/08/2020)    

Webster, J. and Watson, R.T., 2002. Analysing the past to prepare for the future: Writing a literature review. MIS quarterly, pp.xiii-xxiii.

Thomas, D. R., & Hodges, I. D. 2010. Designing and managing your research project: Core skills for social and health research. Sage Publications. Chapter 7 – Doing a Literature review.

 

Week 3

Ghauri, P. N., & Grønhaug, K. (2005). Research methods in business studies: A practical guide. Pearson Education. Chapter 2   OCR REQUESTED BY LIBRARY (HT 28/01/2021) 

Hair, J. F. (2016). Essentials of business research methods. ME Sharpe. Chapter 4 and Chapter 3.    

Nuttavuthisit, K., Nuttavuthisit, K., & Achauer. (2019). Qualitative Consumer and Marketing Research. Springer Singapore. Chapter 4. 

Päivi Eriksson ; Anne Kovalainen (2008). Qualitative Methods in Business Research; Introducing Qualitative Methods, Qualitative Methods in Business Research – Chapter 6. Ethics in Research   

Flynn, J. Z., & Foster, I. (2009). Research methods for the fashion industry. Chapter 4 and Pages 154, 155, 156, 181 and 182.    

Flynn, Judith Zaccagnini; Foster, Irene M., (2009) Chapter 4. Defining the Research. FROM: Flynn, Judith Zaccagnini; Foster, Irene M., Research methods for the fashion industry. pp.67-82. New York: Fairchild Books. Available as an Online Course Reading in Minerva

Week 4

Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches . Sage publications. Chapter 1. OCR REQUESTED BY LIBRARY (chg 26/08/2020)    

Hair, J. F. (2016). Essentials of business research methods. ME Sharpe. Chapter     

Walliman, N. (2005). Your research project: a step-by-step guide for the first-time researcher. Sage pages 221 to 218.  OCR REQUESTED BY LIBRARY (chg 26/08/2020)      

 

Week 5

Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches . Sage publications. Chapter 8. OCR REQUESTED BY LIBRARY (chg 26/08/2020)    

Wooldridge, J. M. (2016). Introductory econometrics: A modern approach. Nelson Education. Chapter 1.     

Field, A. (2018). Discovering statistics using IBM SPSS statistics . sage. Chapter 1. OCR REQUESTED BY LIBRARY (chg 26/08/2020)   

Bryman, A., & Bell, E. (2015). Business research methods. Oxford University Press, USA. Chapters 7, 8 and 9. OCR REQUESTED BY LIBRARY (chg 26/08/2020)   

 

Week 6

Aaker, D. A., Kumar, V., & Day, G. S. (2008). Marketing research. John Wiley & Sons. Chapters 5 and 6. OCR REQUESTED BY LIBRARY (chg 26/08/2020)    

Hartwig, F., & Dearing, B. E. (1979). Exploratory data analysis (No. 16). Sage. https://methods.sagepub.com/book/exploratory-data-analysis     

Thomas, D. R., & Hodges, I. D. 2010. Designing and managing your research project: Core skills for social and health research. Sage Publications. Chapter 4 

Marshall, C., & Rossman, G. B. (2014). Designing qualitative research. Sage publications. Chapter 4. 

Hair, J. F. (2016). Essentials of business research methods. ME Sharpe. Chapters 7, 9, 12, 13 and 14.

 

Week 7 

Flick, U. (2014). An introduction to qualitative research. Sage Publications Limited. Chapters 4 and 5. OCR REQUESTED BY LIBRARY (chg 26/08/2020)      

Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. Chapter 9. OCR REQUESTED BY LIBRARY (chg 26/08/2020)     

Hair, J. F. (2016). Essentials of business research methods. ME Sharpe. Chapters 7 and 9.

 

Week 8

Hair, J. F. (2016). Essentials of business research methods. ME Sharpe. Chapter 11 

Flick, U. (2014). An introduction to qualitative research. Sage Publications Limited. Chapters 23 and 26.  

Calder, B. J. (1977). Focus groups and the nature of qualitative marketing research. Journal of Marketing research, 353-364 

Cox, K. K., Higginbotham, J. B., & Burton, J. (1976). Applications of focus group interviews in marketing. Journal of Marketing, 40(1), 77-80.  

Neuman, W. L. (2013). Social Research Methods: Pearson New International Edition. Pearson Education Limited.

Eisenhardt, K. M. (1989). Building theories from case study research. Academy of management review, 14(4), 532-550.  

Yin, R. K. (2017). Case study research and applications: Design and methods. Sage publications.

 

Week 9

Flick, U. (2014). An introduction to qualitative research. Sage Publications Limited. Chapters 15 and 23.   

Prown, J. (1982) “Mind in Matter: An Introduction to Material Culture Theory and Method.” Winterthur Portfolio 17, no. 1, pp. 1-19.  

Bide, B. (2017) ‘Signs of Wear: Encountering Memory in the Worn Materiality of a Museum Fashion Collection’, Fashion Theory, 21:4, 449-476, DOI:10.1080/1362704X.2017.1290204  

Entwistle, J. (2000) ‘Fashion and the Fleshy Body: Dress as Embodied Practice’, Fashion Theory, 4:3, 323-347, DOI: 10.2752/136270400778995471

 

 

Further reading by topic:

Research methods & study skills: general

Becker, H.S. (1998) Tricks of the trade : how to think about your research while you're doing it ISBN: 0226041247 (pbk. : alk. paper); 0226041239. The University of Chicago Press: Chicago and London

Berger, A. A. (2017). Media analysis techniques. Sage Publications.

Berger, A. A. (2015). Media and communication research methods: An introduction to qualitative and quantitative approaches. Sage Publications.

Creme, P., & Lea, M. (2008). Writing at university: A guide for students. McGraw-Hill Education (UK).

Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. 

Deacon, D., Pickering, M., Golding, P., & Murdock, G. (1999). Researching communicationsLondon: Arnold.

Fiske, J. (1990). Introduction to Communication Studies, Routledge. London/New York, 86.

Miller, D. C., & Salkind, N. J. (2002). Handbook of research design and social measurement. Sage.

Phelps, R., Fisher, K., & Ellis, A. (2007). Organizing and managing your research : a practical guide for postgraduates ISBN: 1412920647 (pbk.); 9781412920643 (pbk.); 1412920639 (hbk.); 9781412920636 (hbk.). Sage.

Punch, K. (2000). Developing effective research proposals. Sage.

Stempel, G. H., & Westley, B. H. (1989). Research methods in mass communication. Prentice hall.

Walliman, N. (2005). Your research project: a step-by-step guide for the first-time researcher. Sage.

Wimmer, R. D., & Dominick, J. R. (2013). Mass media research. Cengage learning.

The literature review

Cooper, H. M. (1998). Synthesizing research : a guide for literature reviews ISBN: 0761913483 (pbk. : acid-free paper); 0761913475 (Vol. 2). Sage.

Fink, A. Conducting Research Literature Reviews. 2005.

Hart, C. (2001). Doing a literature search : a comprehensive guide for the social sciences ISBN: 0761968105 (pbk.); 0761968091. Sage.

Leary, M.R. and Kowalski, R.M., 1990. Impression management: A literature review and two-component model. Psychological bulletin. ISSN: 0033-2909107(1), p.34.

Levy, Y. and Ellis, T.J., 2006. A systems approach to conduct an effective literature review in support of information systems research. Informing science : the international journal of an emerging transdiscipline [electronic resource]. ISSN: 1521-46729.

Neely, A., Gregory, M. and Platts, K., 1995. Performance measurement system design: a literature review and research agenda. International journal of operations & production management. ISSN: 0144-3577 15(4), pp.80-116.

Rowley, J., & Slack, F. (2004). Conducting a literature review. Management research news27(6), 31-39. OCR REQUESTED BY LIBRARY (afp 25/09/2018) 

Roth, K & Diamantopoulos, A. (2009). Advancing the country image construct. Journal of business research. ISSN: 0148-2963, 62, 726-740.

Turner, j. R. (2018). Literature Review. Performance Improvement Quarterly ISSN: 0898-5952, 31(2), pp. 113- 117. 

Webster, J. and Watson, R.T., 2002. Analyzing the past to prepare for the future: Writing a literature review. MIS quarterly. ISSN: 0276-7783, pp.xiii-xxiii.

 

Research & research methods: marketing, design etc.

Ghauri, P. and Gronhaug, K. (2002) Research methods in business studies: a practical guide. FT Prentice Hall: Harlow

Gray, C., & Malins, J. (2016). Visualizing research: A guide to the research process in art and design. Routledge.

Hanson, DJ and Grimmer, MR (2007), ‘The mix of qualitative and quantitative research in major marketing journals, 1993-2002’, European journal of marketing. ISSN: 0309-0566, 41 (1/2), 58-70.

Hair, J. F. (2016). Essentials of business research methods. ME Sharpe.

Kress, G. R., & Van Leeuwen, T. (1996). Reading images: The grammar of visual design. Psychology Press.

Kumar, V. (2000). International marketing research ISBN: 0130453862; 9780130453860 (pp. 225-226). Upper Saddle River, NJ: Prentice Hall.

Laurel, B. (2003). Design research : methods and perspectives ISBN: 0262122634. MIT press

Mäkelä, M., & Routarinne, S. (2006). The art of research : research practices in art and design ISBN: 9789515582188 (nid.); 9515582180 (nid.). University of Art and Design Helsinki.

Marschan-Piekkari, Rand Welch, C. (eds.) (2004) Handbook of qualitative research methods for international business ISBN: 9781845424343; 1843760835. Edward Elgar: Cheltenham

Robert L. Harrison and Timothy M. Reilly (2011), ‘Mixed methods designs in marketing research’, Qualitative Market Research: An International Journal, 14 (1), 7 – 26. OCR REQUESTED BY LIBRARY (afp 25/09/2018) 

Robson, C. (1993). Real world research : a resource for social scientists and practitioner-researchersMassachusetts: Blackwell Pushers.

Saunders, M., Lewis, P., & Thornhill, A. (2009). Research methods for business students. Pearson education.

Schmidt & Hollensen (2006). Marketing research : an international approach ISBN: 9781405870207 (e-book). 1st edition. Harlow: Pearson Education.

Smith, E. (2008), ‘Pitfalls and promises: The use of secondary data analysis in educational Research’, British journal of educational studies. ISSN: 0007-1005, 56 (3), 323–339.

 

Research methods: quantitative

Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science. ISSN: 0092-070316(1), 74-94.

Bryman, A., & Bell, E. (2015). Business research methods ISBN: 0199284989 (pbk.) : £34.99; 9780199284986 (pbk.) : £34.99. Oxford University Press, USA.

DeVellis, R. F. (2016). Scale development: Theory and applications (Vol. 26). Sage publications.

Deutskens, Elisabeth, de Ruyter, Ko, Wetzels, Martin, and Oosterveld, Paul (2004), ‘Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study’, Marketing letters. ISSN: 0923-0645 15(1):21-36.

Diamantopoulos, A., Schlegelmilch, B. and Palihawadana, D. (2011). The relationship between country-of-origin image and brand image as drivers of purchase intentions: A test of alternative perspectives, International marketing review. ISSN: 0265-1335, 28(5), p. 508-524.

Edmondson, A. C., & McManus, S. E. (2007). Methodological fit in management field research. The Academy of Management review. ISSN: 0363-742532(4), 1246-1264.

Field, A. (2018). Discovering statistics using IBM SPSS statistics. sage.

Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). SEM: confirmatory factor analysis. Multivariate data analysis ISBN: 0132281392; 0130329290. Pearson Prentice Hall, Upper Saddle River, 770-842.

Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis ISBN: 0132281392; 0130329290 (Vol. 6).

Hester van Herk, Ype H. Poortinga, Theo M.M. Verhallen (2005), ‘Equivalence of survey data: relevance for international marketing", European journal of marketing. ISSN: 0309-0566, 39 (3/4), 351 – 364.

Hult, G. Tomas M., Ketchen, David J. Jr., Griffith, David A., Finnegan, Carol A., Gonzalez-Padron, Tracy, Harmancioglu, Nukhet, Huang, Ying, Talay, 5, M Berk., and Cavusgil, S Tamer (2008), ‘Data Equivalence in Cross-Cultural International Business Research: Assessment and Guidelines’, Journal of international business studies. ISSN: 0047-2506; 1478-6990; 0047-8210; 0047-8211, 39, 1027–1044.

Jan-Benedict E.M. Steenkamp, Martijn G. de Jong, Hans Baumgartner (2010), ‘Socially Desirable Response Tendencies in Survey Research’, Journal of marketing research. ISSN: 0022-2437; 1547-7193, 47 (2), 199-214.

Lars Bergkvist and John R. Rossiter (2007), ‘The Predictive Validity of Multiple-Item Versus Single-Item Measures of the Same Constructs’, Journal of marketing research. ISSN: 0022-2437; 1547-7193, 44(2), 175-184.

Lietz, P. (2010), ‘Research into questionnaire design – a summary of the literature’, International journal of market research. ISSN: 0025-3618; 1470-7853, 52(2), 249-272.

MacKenzie, S. B., Podsakoff, P. M., & Podsakoff, N. P. (2011). Construct measurement and validation procedures in MIS and behavioral research: Integrating new and existing techniques. MIS quarterly. ISSN: 0276-778335(2), 293-334.

Netemeyer, R. G., Bearden, W. O., & Sharma, S. (2003). Scaling procedures : issues and applications ISBN: 9780761920274 (pbk); 0761920269 (cloth); 0761920277 (paperback). Sage Publications.

Pedhazur, E. J. (1997). Multiple regression in behavioral research : explanation and prediction. ISBN: 0030417600. 3rd ed. Fort Worth: Harcourt Brace J. College Publishers. 

Podsakoff, Philip M.; MacKenzie, Scott B.; Lee, Jeong-Yeon; Podsakoff, Nathan P. (2003), ‘Common method biases in behavioral research: A critical review of the literature and recommended remedies’, Journal of Applied Psychology. ISSN: 0021-9010, 88(5), 879-903.

Riefler, P., Diamantopoulos, A., & Siguaw, J. A. (2012), ‘Cosmopolitan consumers as a target group for segmentation’, Journal of international business studies. ISSN: 0047-2506; 1478-6990; 0047-8210; 0047-8211, 43(3), 285-305.

Richins, M. L. (2004). The material values scale: Measurement properties and development of a short form. Journal of consumer research. ISSN: 0093-5301; 1537-527731(1), 209-219.

Rindfleisch, A., Malter, A. J., Ganesan, S., & Moorman, C. (2008). Cross-sectional versus longitudinal survey research: Concepts, findings, and guidelines. Journal of marketing research. ISSN: 0022-2437; 1547-719345(3), 261-279.

Schwarz, N. (2003), ‘Self-reports in Consumer Research: The Challenge of Comparing Cohorts and Cultures’, Journal of consumer research. ISSN: 0093-5301; 1537-5277, 29(4), 588–594.

Shintaro Okazaki, Barbara Mueller (2007), ‘Cross‐cultural advertising research: where we have been and where we need to go’, International marketing review. ISSN: 0265-1335, 24 (5), 499 – 518.

Suter, M. B., Borini, F. M., Floriani, D. E., da Silva, D., & Polo, E. (2018). Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective. Journal of business research. ISSN: 0148-296384, 46-58.

Van de Vijver FJR, Leung K. (2000), ’Methodological issues in psychological research on culture’, Journal of cross-cultural psychology. ISSN: 0022-0221, 31, 33–51.

Yi He, Michael A. Merz, Dana L. Alden (2008), ‘Diffusion of Measurement Invariance Assessment in Cross-National Empirical Marketing Research: Perspectives from the Literature and a Survey of Researchers’, Journal of International Marketing, 16 (2), 64-83.

Walliman, N. (2005). Your research project: a step-by-step guide for the first-time researcher. Sage.

 

Research methods: qualitative

Boote, J. and Mathews, A. (1999), ‘Saying is one thing; doing is another: the role of observation in marketing research’, Qualitative market research ISSN: 1352-2752, 2 (1), 15-21.

Birkinshaw, J., Brannen, M. Y., & Tung, R. L. (2011), ‘From a distance and generalizable to up close and grounded: Reclaiming a place for qualitative methods in international business research’, Journal of international business studies. ISSN: 0047-2506; 1478-6990; 0047-8210; 0047-8211, 42(5), 573–581.

Brecic, R., Filipovic, J., Gorton, M., Galjina, O., Stojanovic, Z., & White, J. (2013), ‘A qualitative approach to understanding brand image in an international context’, International marketing review. ISSN: 0265-1335, 30 (4), 275-96.

Eisenhardt, K. M. (1989). Building theories from case study research. The Academy of Management review. ISSN: 0363-7425, 14(4), 532-550.

Evert Gummesson, (2005), ‘Qualitative research in marketing: Road‐map for a wilderness of complexity and unpredictability’, European journal of marketing. ISSN: 0309-0566, 39 (3/4), 309 – 327

Denzin, N. K., & Lincoln, Y. S. (1998). Strategies of Qualitative Inquiry Sage. Thousand Oaks, CA.

Doz, Yves L. (2011), ‘Qualitative research for international business’, Journal of international business studies. ISSN: 0047-2506; 1478-6990; 0047-8210; 0047-8211, Vol. 42 (5), 582–59.

Fairclough, N. (2003). Analyzing discourse : textual analysis for social research ISBN: 0415258936 (pbk); 0415258928. Psychology Press.

Flick, U. (2014). An introduction to qualitative research. Sage.

Gee, J. P. (2004). An introduction to discourse analysis: Theory and method. Routledge.

Jaworski, A., & Coupland, N. (2014). The discourse reader. Routledge.

Hogan, J., Dolan, P., & Donnelly, P. F. (2009). Approaches to qualitative research [electronic resource] : theory & its practical application : a guide for dissertation students ISBN: 1904887562; 9781904887560 (A guide for dissertation students).

Keats, D. (1999). Interviewing : a practical guide for students and professionals ISBN: 0335206670 (pbk.). UNSW Press.

Kirppendorff, K. (1989). Content analysis: An introduction to its methodologyBeverley Hills: Sage.

Laws, S., Harper, C., Jones, N., & Marcus, R. (2013). Research for development: A practical guide. Sage.

Lee, R. M. (2000). Unobtrusive methods in social research ISBN: 0335200516 (pbk.) : £15.99; 0335200524. Open University Press.

Neuendorf, K.A. (2002) The content analysis guidebook. Sage: London

Sullivan, G. (2003). Interpreting Qualitative Data: Methods for Analysing Talk, Text and Interaction.

Silverman, D. (2013). Doing qualitative research: A practical handbook. SAGE Publications Limited.

Suter, M. B., Giraldi, J. D. M. E., Borini, F. M., MacLennan, M. L. F., Crescitelli, E., & Polo, E. F. (2017). In search of tools for the use of country image (CI) in the brand. Journal of brand management ISSN: 1350-231X, 1-14.

Yin, R. K. (1994). Case study research : design and methods. Califórnia: Sage.

 

Visual methods

Banks, M. (2002). Visual methods in social researchIndian Folklife, (9).

Holliday, R. (2000). We’ve been framed: visualising methodology1. The sociological review. ISSN: 0038-0261; 1467-954X48(4), 503-521.

Pink, S. (2001). Doing ethnography: Images, media and representation in research. In Forum : qualitative social research = Forum Qualitative Sozialforschung [electronic resource]. ISSN: 1438-5627 (Vol. 3, No. 1).

Pink, S. (2013). Doing visual ethnography ISBN: 9781446211168 hardback; 9781446211175 paperback. Sage.

Pink, S. (2001). More visualising, more methodologies: on video, reflexivity and qualitative research. The sociological review. ISSN: 0038-0261; 1467-954X49(4), 586-599.

Sanoff, H. (2016). Visual research methods in design ISBN: 9781138688421 (pbk.) : £27.99 (Routledge Revivals). Routledge.

Van Leeuwen, T., & Jewitt, C. (Eds.). (2001). The handbook of visual analysis. Sage.

Wagner, J. (2006). Visible materials, visualised theory and images of social research. Visual studies. ISSN: 1472-586X21(01), 55-69.

 

Internet research methods and big data

Anderson, T., & Kanuka, H. (2003). E-research : methods, strategies, and issues ISBN: 0205343821 (p. 73). Boston: Allyn and Bacon.

Best, S. J., & Krueger, B. S. (2004). Internet data collection ISBN: 0761927107(No. 141). Sage.

Brown, B., Chui, M., & Manyika, J. (2011), ‘Are you ready for the era of “big data”? The McKinsey quarterly. ISSN: 0047-5394, McKinsey Global Institute (October).

Chen, H., Chiang, R.H.L., and Storey, V.C. (2012), ‘Business intelligence and analytics: from big data to big impact,’ MIS quarterly. ISSN: 0276-7783, 36 (4), 1165-1188.

Davenport, T, Paul B and Randy B (2012), ‘How 'Big Data' is different,’ MIT Sloan management review. ISSN: 1532-9194, 54 (1),

Fielden, N. L. (2001). Internet research : theory and practice ISBN: 078641099X (pbk. : alk. paper). McFarland.

Jones, S. (Ed.). (1998). Doing Internet research : critical issues and methods for examining the Net ISBN: 0761915958 (pbk. : acid-free paper ; cloth : acid-free paper); 076191594X Sage Publications.

Zimmerman, D. E. (2003). Mail and Internet Surveys: The Tailored Design Method. Technical communication quarterly ISSN: 1057-2252 ISSN: 1057-225250(2), 275. 

 

Netnography

Heinonen, K. & Medberg, G. 2018, “Netnography as a tool for understanding customers: implications for service research and practice." Journal of Services Marketing, vol. 32, no. 6, pp.657-679.

Kozinets, R. V. 2010. Netnography: Doing ethnographic research online. London: Sage.

Kozinets, R. V., Pierre-Yann, D. & Amanda, E. 2014, “Netnographic analysis: understanding culture through social media data.” In Uwe Flick, ed. Sage Handbook of Qualitative Data Analysis, Sage: London, 262-275.

Loureiro, S. M. C., Serra, J., and Guerreiro, J. 2019. How fashion brands engage on social media: A netnography approach. Journal of Promotion Management, 25(3), 367-378. doi:10.1080/10496491.2019.1557815

Sloan, L., & Quan-Haase, A. (Eds.). (2017). The SAGE handbook of social media research methods. Sage.

 

 

 

 

This list was last updated on 08/02/2021