Tutor information is taken from the Module Catalogue
Camm, J. D. et al. 2017. Essentials of Business Analytics. 2nd ed. Boston, MA: Cengage Learning, pp.1-16.
Collis, J. and Hussey, R. 2014. Business research : a practical guide for undergraduate & postgraduate students (4th ed.). Houndmills, Basingstoke: Palgrave Macmillan, pp.43-49.
Passell, P. 1990. Wine equation puts some noses out of joint: Wine equation has noses out of joint. New York Times. 4 March.
Silver, N. 2012. The signal and the noise: The art and science of prediction. London: Allen Lane, pp.19-47.
Lindstädt, H. and Müller, J. 2009. Making game theory work for managers. McKinsey & Company. Available Online Here
M, Singh. 2017. Theresa May’s lead has dipped but is stronger than the polls suggest. Financial Times. 7 June.
M, Singh. 2017. Why almost all the UK election predictions were wrong. Financial Times. 14 June.
A. Saini. 2011. A formula for justice. The Guardian. 2 October
Lazer, D., Kennedy, R., King, G. and Vespignani, A. 2014. The parable of Google flu: Traps in big data analysis. Science. 343(6176), pp.1203–1205.
Cunningham, L., Young, C., and Lee, M. 2000. Methodological triangulation in measuring public transportation service quality. Transportation Journal. 40(1), pp.35-47.
Chambers, J.C., Mullick, S.K. and Smith, D.D 1971. How to choose the right forecasting techniques. Harvard Business Review. July.
Saffo, P. 2007. Six Rules for Effective Forecasting. Harvard Business Review. 85(7/8), pp.122-131.
Mason, R. 2015. US tipster Nate Silver: Tories will win most seats – but outcome will be messy. The Guardian. 27 April.
Wood, G. 2018. Football fans great expectations: why they should lower them by 10%. The Guardian. 20 October.
Few, S. Data visualisation for human perception in The Encyclopedia of Human-Computer Interaction 2nd edn, ch. 35
Mauboussin, M.J. 2012. The big idea: Most companies use the wrong performance metrics. Don’t be one of them. Harvard Business Review. October, pp.46-56
Abdullah, R., Mohamad, E. and Muhamad, M. R., Managing key performance indicators (KPIs): a case study at an aerospace manufacturing facility, pp. 221-226. Conference: Knowledge Management International Conference 2008, 10-12 June 2008, Langkawi, Malaysia. Available Online Here
This list was last updated on 22/11/2021