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Module Reading List

Marketing Analytics, 2021/22, Semester 2
Ashutosh Singh
Tutor information is taken from the Module Catalogue


Chapman, C., & Feit, E. M. (2015). R for marketing research and analytics. New York, NY: Springer.

Palmatier, R. W., & Sridhar, S. (2017). Marketing strategy: Based on first principles and data analytics. Macmillan International Higher Education.

Kumar, V., Leone, R.P., Aaker, D.A., & Day, G.S. (2018). Marketing Research, 13th Edition. Wiley.  



Agresti, A. (2018). Statistical Methods for the Social Sciences (Global edition). Pearson.

Grigsby, M. (2015). Marketing analytics: A practical guide to real marketing science. Kogan Page Publishers.

Lander, J. P. (2014). R for everyone: Advanced analytics and graphics. Pearson Education.

Kotler, P. and Keller K. (2016). Marketing Management. Pearson Education Limited, 15th Edition. 

This list was last updated on 03/10/2021