Tutor information is taken from the Module Catalogue
Chapman, C., & Feit, E. M. (2015). R for marketing research and analytics. New York, NY: Springer.
Palmatier, R. W., & Sridhar, S. (2017). Marketing strategy: Based on first principles and data analytics. Macmillan International Higher Education.
Kumar, V., Leone, R.P., Aaker, D.A., & Day, G.S. (2018). Marketing Research, 13th Edition. Wiley.
Agresti, A. (2018). Statistical Methods for the Social Sciences (Global edition). Pearson.
Grigsby, M. (2015). Marketing analytics: A practical guide to real marketing science. Kogan Page Publishers.
Lander, J. P. (2014). R for everyone: Advanced analytics and graphics. Pearson Education.
Kotler, P. and Keller K. (2016). Marketing Management. Pearson Education Limited, 15th Edition.
This list was last updated on 03/10/2021