DESN1347
Module Reading List

Books (and Peer-reviewed Papers)

• Bickel, M.C. (2011) Fashion marketing: theory, principles, & practice, New York: Fairchild Books.
• Blythe, J. (2012) Essentials of marketing, Harlow: Pearson.
• Brassington, F. & Pettitt, S. (2003) The Principles of Marketing, UK: Prentice-Hall.
• Burke, S. (2008) Fashion entrepreneur: entrepreneur: starting your own fashion business, Ringwood: Burke Pub.
• Burns, L.D and Bryant, N.O. (2002) The business of fashion: designing, manufacturing & marketing 2nd Ed. New York: Fairchilds Publications.
• Dillon, S (2012) The Fundamentals of Fashion Management, Ava Publishing.
• Easey, M. (1995) Fashion Marketing, London: Blackwell Science Ltd.
• Fletcher, K. (2008) Sustainable Fashion and Textiles: Design Journeys, London: Earthscan.
• Golizia, D., 2021. The Fashion Business: Theory and Practice in Strategic Fashion Management. Routledge.
• Jackson, S. and Shaw, D. (2009) Mastering Fashion Marketing, Palgrave Macmillan.
• Jackson, T. and Shaw, D. (2006) The fashion handbook, London: Routledge.
• Kong, H.M., Witmaier, A. and Ko, E. (2021). Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands. Journal of Business Research, 131, pp.640-651.
• Kotler, P., Armstrong, G., Harris, L.C and Piercy, N. (2013) Principles of Marketing, London: Pearson.
• McKelvey K. and Munslow, J. (2012) Fashion Design Process, Innovation & Practice 2nd ed. Chinchester: John Wiley & Sons Ltd.
• Middleton, S. (2011) What you need to know about marketing, Capstone Publishing.
• Posner, H. (2011) Marketing Fashion, London: Laurence King. (Module Textbook)
• Rath, P.M., Henderson, S., Petrizzi, R. and Gill, P. (2012) Marketing Fashion: A Global Perspective, New York: Fairchild.
• Solomon, M.R. and Rabolt, N.J. (2009) Consumer Behaviour in Fashion, London: Prentice-Hall.
• Tungate, M (2005) Fashion brands: branding style from Armani to Zara, London: Kogan Page.
• Wolfendale, J. and Kennett, J. (2011) Fashion - Philosophy for Everyone: Thinking with Style, West Sussex, UK: Wiley-Blackwell Publishing.

This list was last updated on 20/09/2021