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DESN1948
Module Reading List and Advice

The Graphic Design Process, 2021/22, Semester 2
Dr Catherine Stones
c.m.stones@leeds.ac.uk
Tutor information is taken from the Module Catalogue

TEXTS TO HELP WITH RESEARCH SKILLS

Collins H, Creative Research: The Theory and Practice of Research for the Creative Industries (Required Reading Range), Ava, 2010
- Available for free on-line through the University Library site.

Noble I & Bestley R, Visual Research, AVA, 2005 - Available for free on-line through the University Library site.

Leonard N & Ambrose G, Design Research, AVA Publishing, 2012

http://www.skillsyouneed.com/learn/quantitative-and-qualitative.html (easy to digest research skills advice)

 

PRACTICAL PRINCIPLES IN PERSUASION/DEVISING CAMPAIGNS

ALL AVAILABLE ELECTRONICALLY THROUGH THE LIBRARY SITE

Bowdery, R. (2008). Basics Advertising 01: Copywriting (Vol. 1). AVA Publishing.

Burtenshaw K, Mahon N, Barfoot C. The fundamentals of creative advertising. Lausanne: AVA Academia; 2006.

Johnson M, Problem Solved: A Primer in Design and Communication, Phaidon, 2004

 

LOGO DESIGN RESOURCES|


ALL AVAILABLE ELECTRONICALLY THROUGH THE LIBRARY SITE

Wheeler, A. (2017). Designing brand identity an essential guide for the whole branding team (Fifth edition.). John Wiley & Sons, Inc.  - READ THE BRAND ELEMENTS SECTION

 

OTHER VITAL SOURCES

International Journal of Advertising: The Review of Marketing Communications

This is an academic journal that will give you key insights into what works and what doesn’t work in advertising. Source your own articles from it that help you learn either about the target audience, about tone of voice, or about approaches to campaigns. It’s available for free from the library website. Browse or search for keywords once you’re at the journal homepage.

 

Market Research

Remember that your library searches can be limited to ‘Market Research’  - look at all the options in an advanced search. This should help point you towards precise information.

 

Sick of all the google nonsense and Wikipedia/blog unreliable information?

Use ‘Google Scholar’ instead of google to get only books and academic texts.

 

Source your own reading in addition to these easily available key texts above.

This list was last updated on 19/01/2021