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DESN2348
Fashion Promotion Reading List

Fashion Promotion and Creative Communication Strategy, 2021/22, Semester 1, 2
Joanna Blanco Velo
J.M.Blanco-Velo@leeds.ac.uk
Tutor information is taken from the Module Catalogue
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Books

Fill, C., & Turnbull, S. (2019). Marketing communications: touchpoints, sharing and disruption (Eighth Edition.). Pearson.    

Kingsnorth, S. (2019). Digital marketing strategy: an integrated approach to online marketing. Kogan Page Publishers.   

Brown, S. (2016). Brands and branding. Sage.    

Golizia, D. (2021). The Fashion Business: Theory and Practice in Strategic Fashion Management. Routledge.

Kapferer, J.-N., & Bastien, V. (2012). The luxury strategy break the rules of marketing to build luxury brands (Second edition.). Kogan Page.

Keller, K. L., & Swaminathan, V. (2019). Strategic brand management : building, measuring, and managing brand equity (Fifth edition, Global edition.). Pearson Education Limited.

Mitchell, N., Wells, W. D., Moriarty, S., & Wood, C. (2018). Advertising & IMC: principles & practice. Pearson Education.

Moore, G. (2021). Fashion promotion: Building a brand through marketing and communication. Bloomsbury Publishing

Percy, L. (2018). Strategic integrated marketing communications (Third;3; ed.). London;New York;: Routledge, Taylor & Francis Group

 

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Journal articles

Aaker, J. L. (1997). Dimensions of Brand Personality. Journal of Marketing Research., 34(3), 347–356. https://doi.org/10.1177/002224379703400304  

Batra, R., & Keller, K. L. (2016). Integrating marketing communications: New findings, new lessons, and new ideas. Journal of Marketing, 80(6), 122–145.  

Fionda, A. M., & Moore, C. M. (2009). The anatomy of the luxury fashion brand. The Journal of Brand Management, 16(5-6), 347–363. https://doi.org/10.1057/bm.2008.45  

Hunt, S. D. (2019). The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution. Journal of Business Research, 95, 408–416. https://doi.org/10.1016/j.jbusres.2018.07.044  

Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80, 69–96.  

Schmitt, B. (2012). The consumer psychology of brands. Journal of Consumer Psychology, 22(1), 7–17. https://doi.org/10.1016/j.jcps.2011.09.005  

Wolny, J. and Charoensuksai, N., 2014. Mapping customer journeys in multichannel decision-making. Journal of Direct, Data and Digital Marketing Practice, 15(4), pp.317-326.
 
 

Brown, S. (2021). Truly Bad Advertising: The Badder, the Better. Journal of Current Issues & Research in Advertising, 42(2), 132-137.

Bruce, N. I., Murthi, B. P. S., & Rao, R. C. (2017). A dynamic model for digital advertising: The effects of creative format, message content, and targeting on engagement. Journal of marketing research, 54(2), 202-218.

Choi, A. (2020). Social comparison in fashion blogging:“creative self” as the new genre in fashion communication. Journal of Fashion Marketing and Management: An International Journal. Available as an Online Course Reading in Minerva 

Davies, G., Rojas-Méndez, J. I., Whelan, S., Mete, M., & Loo, T. (2018). Brand personality: theory and dimensionality. Journal of product & brand management.

Grassi, A. (2020). Art to enhance consumer engagement in the luxury fashion domain. Journal of Fashion Marketing and Management, 24(3), 327–341. https://doi.org/10.1108/JFMM-09-2019-0194

Guedes, B., Paillard-Bardey, A. C., & Schat, A. (2020). Improving sustainable fashion marketing and advertising: A reflection on framing message and target audience. International Journal of Market Research, 62(2), 124-126.

Jin, S. V., & Muqaddam, A. (2021). 'Fame and Envy 2.0'in luxury fashion influencer marketing on Instagram: comparison between mega-celebrities and micro-celebrities. International Journal of Internet Marketing and Advertising, 15(2), 176-200. Available as an Online Course Reading in Minerva 

Kong, H. M., Witmaier, A., & Ko, E. (2021). Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands. Journal of Business Research, 131, 640-651.

Kozinets, R. V. (1999). E-tribalized marketing?: The strategic implications of virtual communities of consumption. European management journal, 17(3), 252-264.

Lewis, R. (2015). Uncovering Modesty: Dejabis and Dewigies Expanding the Parameters of the Modest Fashion Blogosphere. Fashion Theory, 19(2), 243–269. https://doi.org/10.2752/175174115X14168357992472

Moussa, S. (2021). Measuring brand personality using emoji: findings from Mokken scaling. Journal of Brand Management, 28(2), 116-132. Available as an Online Course Reading in Minerva 
Ono, A., Eguro, Y., Narisawa, T., Nomura, N., Sato, T., Sato, Y., ... & Yoshida, S. (2020). Is the effect of luxury advertising on consumer evaluations of fashion brands positive or negative?. International Journal of Advertising, 39(6), 843-857.

Roggeveen, A. L., & Sethuraman, R. (2020). Customer-interfacing retail technologies in 2020 & beyond: An integrative framework and research directions. Journal of Retailing, 96(3), 299-309.

Slater, S., & Demangeot, C. (2021). Marketer acculturation to diversity needs: The case of modest fashion across two multicultural contexts. Journal of Business Research, 134, 702–715. https://doi.org/10.1016/j.jbusres.2021.05.059

Villarroel Ordenes, F., Grewal, D., Ludwig, S., Ruyter, K. D., Mahr, D., & Wetzels, M. (2019). Cutting through content clutter: How speech and image acts drive consumer sharing of social media brand messages. Journal of Consumer Research, 45(5), 988-1012.



This list was last updated on 09/09/2021