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DESN5323M
Module Reading List

Research Methods and Analysis, 2021/22, Semester 1
Dr. Boshuo Guo
b.guo1@leeds.ac.uk
Tutor information is taken from the Module Catalogue

Week 1: What is research

Gall, M. D., Borg, W. R., & Gall, J. P. (1996). Educational research: An introduction. Longman Publishing. OCR REQUESTED BY LIBRARY (RM 12/10/2020)    

 

Week 2: Literature Review

Fink, A. (2005). Conducting research literature reviews: From the internet to paper. Sage. OCR REQUESTED BY LIBRARY (RM 12/10/2020)    

Harvard Library https://guides.library.harvard.edu/SLS19/Scholarly  

Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. Chapter 2      

 

Week3: defining topic, research questions and setting research objectives

Anglin, G. J., Ross, S. M., & Morrsion, G. R. (1995). Inquiry in instructional design and technology: Getting started. In G. J. Anglin (ed.), (2nd ed.) Instructional technology: Past, present, and future. Englewood, CO: Libraries Unlimited, Inc. Available as an Online Course Reading in Minerva    

Ghauri, P. N., & Grønhaug, K. (2005). Research methods in business studies: A practical guide. Pearson Education. Chapter 2 Available as an Online Course Reading in Minerva    

Example article: 

Kastanakis, M. N., & Balabanis, G. (2012). Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior. Journal of Business Research65(10), 1399-1407.

Hair, J. F. (2016). Essentials of business research methods. ME Sharpe. Chapter 4 - Defining the Research Problem and Reviewing the Literature

Päivi Eriksson ; Anne Kovalainen (2008). Qualitative Methods in Business Research; Introducing Qualitative Methods, Qualitative Methods in Business Research – Chapter 6. Ethics in Researc

 

Week 4

Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. Chapter 1.    

Hair, J. F. (2016). Essentials of business research methods. ME Sharpe. Chapter 8    

Walliman, N. (2005). Your research project: a step-by-step guide for the first-time researcher. Sage pages 221 to 218. Available as an Online Course Reading in Minerva    

 

Week 5 Quantitative approach 

Wooldridge, J. M. (2013). Introductory econometrics : a modern approach. 5th ed. Mason, OH: South-Western Cengage Learning.
 
 
  

Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. Chapter 8.     

 

Week 6 Quantitative approach 

Aaker, D. A., Kumar, V., & Day, G. S. (2008). Marketing research. John Wiley & Sons. Chapters 10 and 11.     Chapter 10  and Chapter 11 available on OCR.

Hartwig, F., & Dearing, B. E. (1979). Exploratory data analysis (No. 16). Sage. https://methods.sagepub.com/book/exploratory-data-analysis  

 

 

Week 7 Qualitative Approach 

Calder, B. J. (1977). Focus groups and the nature of qualitative marketing research. Journal of Marketing research, 353-364    

Cox, K. K., Higginbotham, J. B., & Burton, J. (1976). Applications of focus group interviews in marketing. Journal of Marketing40(1), 77-80.  

Eisenhardt, K. M. (1989). Building theories from case study research. Academy of management review, 14(4), 532-550.    

Flick, U. (2014). An introduction to qualitative research. Sage Publications Limited. Chapters 4 and 5. Core   

Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. Chapter 9.  Core   

Marshall, C., & Rossman, G. B. (2014). Designing qualitative research. Sage publications. Chapter 4. 

Week 8 Qualitative Approach 

Hair, J. F. (2016). Essentials of business research methods. ME Sharpe. Chapter 11 Core 

Flick, U. (2014). An introduction to qualitative research. Sage Publications Limited. Chapters 23 and 26.    

 

Further readings:

1. Example research articles of experimental studies in marketing

Iyengar, S.S. and Lepper, M.R., 2000. When choice is demotivating: Can one desire too much of a good thing?. Journal of personality and social psychology79(6), p.995.

 

2. Example research article of survey methods in marketing

Bearden, W.O., Netemeyer, R.G. and Teel, J.E., 1989. Measurement of consumer susceptibility to interpersonal influence. Journal of consumer research15(4), pp.473-481.

 

3. https://guides.ucf.edu/c.php?g=78838&p=518743

4. https://www.wiley.com/network/researchers/preparing-your-article/writing-a-literature-review-six-steps-to-get-you-from-start-to-finish

 

 

 

 

This list was last updated on 03/12/2020