Tutor information is taken from the Module Catalogue
The core text /essential reading for the module is:
Solomon, M. R. (2017), Consumer Behavior: Buying, Having and Being, 12th (Global) Edition, Pearson Hall.
Mooij, M de., (2011) Consumer Behavior and Culture: Consequences for Global Marketing and Advertising, 2nd edition, Sage, Thousand Oaks, CA.
Recommended reading for books:
Usunier, J and Lee J E, Marketing across cultures, Prentice-Hall, 5th, 2009.
Schiffman, L, L., Kanuk, Consumer Behavior, 9/E, (2006) Prentice Hall, N. Jersey, ISBN 0131869604
You are urged to read the appropriate academic journals, magazines and periodicals to inform yourself about current developments in Consumer Behaviour, Consumer Psychology, and Marketing. Some of the important ones are:
Recommended Article Reading List:
Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-356.
Arnould, E.J., and Craig, T.J. (2005) “Consumer Culture Theory (CCT): Twenty years of research”, Journal of Consumer Research, 31 (March), 868-82.
Belk, R. (1988), “Possessions and the Extended Self” Journal of Consumer Research, 15 (2), 139-168.
Belk, R. (2013). "Extended Self in the Digital World", Journal of consumer research., 40 (3), 477-500.
Belk, R. W. & Kozinets, R. V. (2005) Videography in Marketing and Consumer Research. Qualitative market research, 8 (2), 128-141.
Belk, R, Wallendorf, M. and Sherry, J.F (1989). “The Sacred and the Profane in Consumer Behaviour: Theodicy in the Odyssey” Journal of Consumer Research. 16, 1-38.
Han, D., Duhachek, A., & Rucker, D. D. (2015). Distinct threats, common remedies: How consumers cope with psychological threat. Journal of Consumer Psychology, 25(4), 531-545.
Holbrook, M. B. (1987), “What Is Consumer Research? ” Journal of consumer research., 14, 128-132.
Kjeldgaard, Dannie and Soren Askegaard (2006), "The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference," Journal of Consumer Research, 33 (2), 231-47.
Kozinets, Robert V. (2002), "Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man," Journal of Consumer Research, 29 (June), 20-38.
Scaraboto, D. (2015), "Selling, Sharing, and Everything in Between: the Hybrid Economies of Collaborative Networks", Journal of consumer research., 42 (April), 152-176.
Schouten,J.W (1991), Selves in transition: Symbolic consumption in personal rites of passage and identity reconstruction, Journal of Consumer Research, 17, 4, 412-25
Solomon, M.R. (1983), “The role of products as social stimuli: A symbolic interactionism perspective’ Journal of Consumer Research 10 (December), 319-29.
Depending on the content and structure of each lecture, some supplementary readings may be recommended if/whenever necessary, and it may be found in the last page of the weekly lecture handout.
This list was last updated on 24/08/2021