Tutor information is taken from the Module Catalogue
Core Text Book
Solomon, M. R. (2020), Consumer Behavior: Buying, Having and Being, 13th (Global) Edition, Pearson Hall.
Ramsøy, T. Z. (2015), Introduction to Neuromarketing & Consumer Neuroscience.
Docter, P., Del, C. R., LeFauve, M., Cooley, J., Rivera, J., Poehler, A., Smith, P., ... Walt Disney Studios Motion Pictures,. (2015). Inside Out.
Bridger,D. (2015) Decoding the irrational consumer: how to commission, run and generate insights from neuromarketing data. Kogan Page: Marketing Science Series ISBN 9780794473846
Lowrey, T., Solomon, M. R. (2017), The Routledge companion to consumer behavior. New York, NY : Routledge. The MIT Press.
Cerf, M. et al. (2017) Consumer Neuroscience (The MIT Press)
Recommended reading for books:
Breedlove, S. M, Watson, N. V (2000) Behavioral Neuroscience 8/E. B&C Consulting Group. ISBN: 9781138293168
Foxall, G. (Ed.). (2015). The Routledge Companion to Consumer Behavior Analysis (1st ed.). Routledge. https://doi.org/10.4324/9781315850696
Foxall, G. (2016). Addiction as Consumer Choice: Exploring the Cognitive Dimension (1st ed.). Routledge. https://doi.org/10.4324/9780203794876
Hantula, D.A., & Wells, V.K. (Eds.). (2013). Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice (1st ed.). Routledge. https://doi.org/10.4324/9781315829739
Preston, S. D., Kringelbach, M. L., Knutson B, (2015) The Interdisciplinary Science of Consumption. ISBN-13: 9780262027670. DOI:10.7551/mitpress/9780262027670.001.0001
Sahu, M. (2021). Brain and Behavior Computing (G.R. Sinha, Ed.) (1st ed.). CRC Press. https://doi.org/10.1201/9781003092889
Schiffman, L, L., Kanuk, (2006) Consumer Behavior, 9/E, Prentice Hall, N. Jersey, ISBN 0131869604
You are urged to read the appropriate academic journals, magazines and periodicals to inform yourself about current developments in Consumer Behaviour, Consumer Psychology, and Marketing. Some of the important ones are:
Recommended Article Reading List:
Belk, R. (1988), “Possessions and the Extended Self” Journal of Consumer Research, 15 (2), 139-168.
Belk, R. (2013). "Extended Self in the Digital World", Journal of consumer research., 40 (3), 477-500.
Belk, R. W. & Kozinets, R. V. (2005) Videography in Marketing and Consumer Research. Qualitative market research, 8 (2), 128-141.
Belk, R, Wallendorf, M. and Sherry, J.F (1989). “The Sacred and the Profane in Consumer Behaviour: Theodicy in the Odyssey” Journal of Consumer Research. 16, 1-38.
Han, D., Duhachek, A., & Rucker, D. D. (2015). Distinct threats, common remedies: How consumers cope with psychological threat. Journal of Consumer Psychology, 25(4), 531-545.
Holbrook, M. B. (1987), “What Is Consumer Research? ” Journal of consumer research., 14, 128-132.
Kjeldgaard, Dannie and Soren Askegaard (2006), "The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference," Journal of Consumer Research, 33 (2), 231-47.
Kozinets, Robert V. (2002), "Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man," Journal of Consumer Research, 29 (June), 20-38.
Marco, M., Lucio, L. (2021), “Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review” Frontiers in Psychology. Vol. 12, 2021.
Scaraboto, D. (2015), "Selling, Sharing, and Everything in Between: the Hybrid Economies of Collaborative Networks", Journal of consumer research., 42 (April), 152-176.
Schouten,J.W (1991), Selves in transition: Symbolic consumption in personal rites of passage and identity reconstruction, Journal of Consumer Research, 17, 4, 412-25
Solomon, M.R. (1983), “The role of products as social stimuli: A symbolic interactionism perspective’ Journal of Consumer Research 10 (December), 319-29.
Depending on the content and structure of each lecture, some supplementary readings may be recommended if/whenever necessary, and it may be found in the last page of the weekly lecture handout. It will also be part of the learning process for you to add to the juournal article applicable to lectures.
This list was last updated on 20/01/2022