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DESN2377 Intro to Consumer Behaviour and Neuromarketing

Introduction to consumer behaviour and neuromarketing, 2021/22, Semester 2
Edel Moore
Tutor information is taken from the Module Catalogue

Core Text Book

Solomon, M. R. (2020), Consumer Behavior: Buying, Having and Being, 13th (Global) Edition, Pearson Hall.  

Ramsøy, T. Z. (2015), Introduction to Neuromarketing & Consumer Neuroscience.   

Docter, P., Del, C. R., LeFauve, M., Cooley, J., Rivera, J., Poehler, A., Smith, P., ... Walt Disney Studios Motion Pictures,. (2015). Inside Out 

Bridger,D. (2015) Decoding the irrational consumer: how to commission, run and generate insights from neuromarketing data. Kogan Page: Marketing Science Series ISBN 9780794473846  

Supplementary book:

Lowrey, T., Solomon, M. R. (2017), The Routledge companion to consumer behavior. New York, NY : Routledge. The MIT Press.

Cerf, M. et al. (2017) Consumer Neuroscience (The MIT Press)

Recommended reading for books:

Breedlove, S. M,  Watson, N. V (2000) Behavioral Neuroscience 8/E. B&C Consulting Group. ISBN: 9781138293168

Foxall, G. (Ed.). (2015). The Routledge Companion to Consumer Behavior Analysis (1st ed.). Routledge.

Foxall, G. (2016). Addiction as Consumer Choice: Exploring the Cognitive Dimension (1st ed.). Routledge.

Hantula, D.A., & Wells, V.K. (Eds.). (2013). Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice (1st ed.). Routledge.

Preston, S. D., Kringelbach, M. L., Knutson B, (2015) The Interdisciplinary Science of Consumption. ISBN-13: 9780262027670. DOI:10.7551/mitpress/9780262027670.001.0001

Sahu, M. (2021). Brain and Behavior Computing (G.R. Sinha, Ed.) (1st ed.). CRC Press.

Schiffman, L, L., Kanuk, (2006) Consumer Behavior, 9/E, Prentice Hall, N. Jersey, ISBN 0131869604

Wided, B. (2019) Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es


You are urged to read the appropriate academic journals, magazines and periodicals to inform yourself about current developments in Consumer Behaviour, Consumer Psychology, and Marketing. Some of the important ones are:

Journal of Consumer Research

Journal of Consumer Psychology

Journal of Consumer Behaviour

Journal of Consumer Affairs

Psychology & Marketing

Harvard Business Review

Journal of Marketing

Journal of Advertising

Journal of Advertising Research

Journal of the Academy of Marketing Science

Recommended Article Reading List:

Belk, R. (1988), “Possessions and the Extended Self” Journal of Consumer Research, 15 (2), 139-168.    

Belk, R. (2013). "Extended Self in the Digital World", Journal of consumer research., 40 (3), 477-500.    

Belk, R. W. & Kozinets, R. V. (2005) Videography in Marketing and Consumer Research. Qualitative market research, 8 (2), 128-141.

Belk, R, Wallendorf, M. and Sherry, J.F (1989). “The Sacred and the Profane in Consumer Behaviour: Theodicy in the Odyssey” Journal of Consumer Research. 16, 1-38.

Han, D., Duhachek, A., & Rucker, D. D. (2015). Distinct threats, common remedies: How consumers cope with psychological threat. Journal of Consumer Psychology, 25(4), 531-545.

Holbrook, M. B. (1987), “What Is Consumer Research? ” Journal of consumer research., 14, 128-132.

Kjeldgaard, Dannie and Soren Askegaard (2006), "The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference," Journal of Consumer Research, 33 (2), 231-47.

Kozinets, Robert V. (2002), "Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man," Journal of Consumer Research, 29 (June), 20-38.

Marco, M., Lucio, L. (2021), “Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review” Frontiers in Psychology. Vol. 12, 2021.    

Scaraboto, D. (2015), "Selling, Sharing, and Everything in Between: the Hybrid Economies of Collaborative Networks", Journal of consumer research., 42 (April), 152-176.

Schouten,J.W (1991), Selves in transition: Symbolic consumption in personal rites of passage and identity reconstruction, Journal of Consumer Research, 17, 4, 412-25

Solomon, M.R. (1983), “The role of products as social stimuli: A symbolic interactionism perspective’ Journal of Consumer Research 10 (December), 319-29.

Depending on the content and structure of each lecture, some supplementary readings may be recommended if/whenever necessary, and it may be found in the last page of the weekly lecture handout. It will also be part of the learning process for you to add to the juournal article applicable to lectures.

This list was last updated on 20/01/2022