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Fashion Comms Strategy & Plan Reading List

Fashion Communications Strategy and Portfolio, 2021/22, Semester 1, 2
Dr Alessia Grassi
Tutor information is taken from the Module Catalogue
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Journal articles

  • Fionda, A. M., & Moore, C. M. (2009). The anatomy of the luxury fashion brand. Journal of Brand Management, 16(5-6), 347–363.  
  • Hollebeek, L. (2011). Exploring customer brand engagement: definition and themes. Journal of Strategic Marketing, 19(7), 555–573.  
  • Pine, B. J., & Gilmore, J. (1998). Welcome to the experience economy. Harvard Business Review, 76(4), 97–105.  
  • Schmitt, B. and Zarantonello, L. (2013). Consumer experience and experiential marketing: A critical review. Review of Marketing Research 
  • Schmitt, B., Joško Brakus, J., & Zarantonello, L. (2015). From experiential psychology to consumer experience. Journal of Consumer Psychology, 25(1), 166–171.  
  • Gupta, S., Gallear, D., Rudd, J. and Foroudi, P. (2020). The impact of brand value on brand competitiveness. Journal of Business Research, 112, pp.210-222.
  • Hunt, S. D. (2019). The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution. Journal of Business Research, 95, 408–416.
  • Lee, S., & Kim, E. (2020). Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post. Journal of Global Fashion Marketing, 11(3), 232–249.
  • Van der Westhuizen, L.M. (2018). Brand loyalty: exploring self-brand connection and brand experience. Journal of Product & Brand Management.

This list was last updated on 21/01/2022