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DESN3367 Reading List

Strategic Fashion Marketing Plan, 2021/22, Semester 1, 2
Joanna Blanco-Velo
Tutor information is taken from the Module Catalogue


Peer-Reviewed Journals

Journal articles :

  • Fionda, A. M., & Moore, C. M. (2009). The anatomy of the luxury fashion brand. Journal of Brand Management, 16(5-6), 347–363.
  • Hollebeek, L. (2011). Exploring customer brand engagement: definition and themes. Journal of Strategic Marketing, 19(7), 555–573.
  • Pine, B. J., & Gilmore, J. (1998). Welcome to the experience economy. Harvard Business Review, 76(4), 97–105.
  • Schmitt, B. and Zarantonello, L. (2013). Consumer experience and experiential marketing: A critical review. Review of Marketing Research.  
  • Alexander, M., Jaakkola, E., & Hollebeek, L. D. (2018). Beyond the dyadic: customer engagement in increasingly networked environments. Journal of Service Management, 29(3), 330–332.
  • Gupta, S., Gallear, D., Rudd, J. and Foroudi, P. (2020). The impact of brand value on brand competitiveness. Journal of Business Research, 112, pp.210-222.
  • Hunt, S. D. (2019). The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution. Journal of Business Research, 95, 408–416.
  • Schmitt, B., Brakus, J.J., & Zarantonello, L. (2015). From experiential psychology to consumer experience. Journal of Consumer Psychology, 25(1), 166–171.
  • Lee, S., & Kim, E. (2020). Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post. Journal of Global Fashion Marketing, 11(3), 232–249.
  • Jin, B. E., & Shin, D. C. (2020). Changing the game to compete: Innovations in the fashion retail industry from the disruptive business model. Business Horizons, 63(3), 301–311.
  • Magrath, V., & McCormick, H. (2013). Marketing design elements of mobile fashion retail apps. Journal of Fashion Marketing and Management, 17(1), 115–134.
  • Slater, S., & Demangeot, C. (2021). Marketer acculturation to diversity needs: The case of modest fashion across two multicultural contexts. Journal of Business Research, 134, 702–715.
  • van der Westhuizen, L.M. (2018). Brand loyalty: exploring self-brand connection and brand experience. Journal of Product & Brand Management.
  • Villarroel Ordenes, F., Grewal, D., Ludwig, S., Ruyter, K. D., Mahr, D., & Wetzels, M. (2019). Cutting through content clutter: How speech and image acts drive consumer sharing of social media brand messages. Journal of Consumer Research, 45(5), 988-1012.

Reports, visual journals and agencies 

This list was last updated on 14/09/2021